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Den fysiska platsens betydelse: En kvalitativ studie om förhållningssättet researrangörer har till den plats där personal och kund möts
Södertörn University, School of Natural Sciences, Technology and Environmental Studies, Tourism Studies.
Södertörn University, School of Natural Sciences, Technology and Environmental Studies, Tourism Studies.
2017 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

Purpose: The aim of this paper has been to examine which approach travel agencies has to the physical store or office that a customer can visit, and if and in which way the place can affect the customer.

Method: This paper is done from a qualitative approach. The content is based on interviews done with employees from seven travel agencies on the swedish market.

Conclusion: The conclusion shows that tour operators uses the physical room to build confidence, create security and strengthen the relationship between the staff and customer. Through the physical room the tour operators can affect the customer by giving personal contact, added value and the ability to give the customer directions towards their purchase.

Place, publisher, year, edition, pages
2017. , 40 p.
Keyword [en]
Tour operators, added value, customer relationship, service, affect, physical store
Keyword [sv]
Researrangör, mervärde, kundrelation, service, påverkan, fysisk butik
National Category
Other Social Sciences not elsewhere specified
Identifiers
URN: urn:nbn:se:sh:diva-33649OAI: oai:DiVA.org:sh-33649DiVA: diva2:1153237
Subject / course
Tourism Studies
Uppsok
Social and Behavioural Science, Law
Supervisors
Examiners
Available from: 2017-10-30 Created: 2017-10-29 Last updated: 2017-10-30Bibliographically approved

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Den fysiska platsens betydelse(806 kB)13 downloads
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4a652d885843ce3038f97709a288c5768d6e7a09f30046c3cd86531f3c3a5b1e9438afcd903d192686d1c3a785a9c72e26a32d9604c4e7a323e88231d9a26fce
Type fulltextMimetype application/pdf

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf