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Desired, Perceived, and Achieved Sustainability: Trade-Offs in Strategic and Operational Packaging Development
Top Institute Food and Nutrition, Wageningen, The Netherlands.
University of Twente, The Netherlands.
Linköping University, Department of Management and Engineering, Machine Design. Linköping University, Faculty of Science & Engineering.
2017 (English)In: Sustainability, ISSN 2071-1050, E-ISSN 2071-1050, Vol. 9, no 10, article id 1923Article in journal (Refereed) Published
Abstract [en]

 The alignment of the strategic and the operational level of packaging development

in relation to the integration of sustainability is not addressed extensively in current research.

This paper aims to address this, by focusing on the decision-making interrelations of key actors

(marketing and packaging development) within multidisciplinary product-packaging development

teams. The research is conducted by means of a qualitative approach, consisting of semi-structured

interviews with individual packaging development team members, complemented with a newly

developed visualization tool. The research builds upon eight cases within brand owners, packaging

material suppliers and packaging development consultants. The main findings of the study

include the decision-making trade-offs between sustainability considerations and other project

indicators, such as costs, time-to-market and technical challenges. These trade-offs are linked to

the strategic and operational roles of key actors, and to internal and external factors influencing

sustainable development processes. This research’s contribution is to address the alignment of the

strategic and the operational levels of sustainable packaging development, in relation to (1) decision

making and interrelations within multidisciplinary development teams; and (2) the relevance of

development-influencing factors. This provides opportunities for further development of sustainable

packaging models and tools, in order to align the strategic and operational level of development.

Place, publisher, year, edition, pages
2017. Vol. 9, no 10, article id 1923
Keyword [en]
packaging
National Category
Environmental Management Other Engineering and Technologies not elsewhere specified
Identifiers
URN: urn:nbn:se:liu:diva-142331DOI: 10.3390/su9101923ISI: 000414896200247OAI: oai:DiVA.org:liu-142331DiVA, id: diva2:1152760
Note

Funding agencies: Dutch Top Institute Food and Nutrition (TIFN); Netherlands Institute for Sustainable Packaging (KIDV) [SD002]

Available from: 2017-10-26 Created: 2017-10-26 Last updated: 2017-12-12

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