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"Beautiful Forcefields!": Promotional Metadiscursive Language in eSports Commentaries
Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Department of Language, Literature and Intercultural Studies.
2017 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
"Underbara kraftfält!" : Promotionsbefrämjande metadiskursivt språk i eSportskommentarer (Swedish)
Abstract [en]

For an eSports commentator, the ability to promote the rivalry between the competitors is just as important as fast and accurate commentary. Thus, it is of interest how an experienced commentator achieves this promotional language per some theoretical framework. Using the relatively new and unexplored linguistic field of promotional metadiscourse the quality of commentary can be evaluated quantifiably. Thus, this paper investigates the promotional language used by accomplished eSports commentators, in contrast to inexperienced novices, in the game StarCraft II. This is achieved with a lexical analysis of two StarCraft II commentaries using categories of promotional language previously identified in press releases. Experienced commentators were found to have a much more extensive and varied vocabulary than their inexperienced counterparts, adopting stronger evaluative adjectives and adverbs, as well as metaphorical language, in their commentaries. After comparing the commentaries with each other, the comments of two experienced commentators were compared. In this analysis, the same results were found in regards to commentator experience, as the less experienced commentator in this team featured less varied and weaker evaluative language than his more experienced co-commentator, yet more varied and evaluative than the novices. This paper shows that metadiscursive analysis methods can be fruitfully applied to non-academic discourses, as well as shining a light on the entertainment genre of eSports as a subject for further study. 

Abstract [sv]

Denna uppsats utforskar språket som används av etablerade eSportskommentatorer, i jämförelse med oerfarna nybörjare, i spelet StarCraft II. Detta har gjorts genom att analysera eSportskommentarmaterialet från två matcher med hjälp av en modell med kategorier för befrämjande språk, framställd för pressmeddelanden. Analysen fann att erfarna kommentatorer hade ett betydligt bredare och mer varierat ordförråd än sina mer oerfarna motparter, till exempel, genom användandet av mer starkt värderande adjektiv, förstärkande adverb och metaforer. Efter analysen av de två kommentarmaterialen gjordes en analys för liknande mönster av de två erfarna kommentatorernas språk. Denna jämförande analys fann att skillnaden i ordvalet även var knuten till kommentatorns erfarenhet, då den mindre erfarne kommentatorn hade ett mer begränsat och mindre varierat ordförråd än den mer erfarne kommentatorn, men betydligt mer varierat än noviserna. Denna uppsats visar att metadiskursiva metoder kan användas för att analysera icke-akademiskt språk, samtidigt som den visar på ett behov att undersöka E-sportsspråket som en genre. 

Place, publisher, year, edition, pages
2017. , p. 45
Keywords [en]
metadiscourse, eSports, promotional language, commentary, casters, evaluative adjectives, metaphors
Keywords [sv]
metadiskurs, eSport, främjande språk, kommentar, kommentatör, värderande adjektiv, metaforer
National Category
General Language Studies and Linguistics
Identifiers
URN: urn:nbn:se:kau:diva-64776OAI: oai:DiVA.org:kau-64776DiVA, id: diva2:1152405
Subject / course
English
Supervisors
Examiners
Available from: 2018-01-24 Created: 2017-10-24 Last updated: 2018-01-24Bibliographically approved

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