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En studie av användarfokuserad design gällande startsidor och menyer för museers webbplatser
2017 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
How to make a good first impression : A study regarding user-centered design for home pages and menus on websites for museums (English)
Abstract [en]

People decide within seconds whether or not they are interested in something. It is therefore crucial to deliver a good presentation of a product to provide the consumer with a good first impression. The present study investigates the issues related to Västerås Flygmuseum´s website, focusing on the first impression given by its homepage, and advises for further improvements. The following two are the focuses of the research. First, it is examined how the amount of information in the homepage is related to the first impression of the page itself. The second focus is how to properly convey this information to different audiences. The methodology used was a combination of a quantitative and a qualitative method. A survey was first launched, followed by a usability test on a selected audience. The outcome revealed that visual complexity makes the navigation difficult. Users prefer simple and clear homepages that will guide them to other, more specific sections of the website, in order to acquire all the information needed. Västerås Flygmuseum is therefore advised to present only the essential information on the homepage and to include links to other subsections of the website.

Place, publisher, year, edition, pages
2017. , p. 49
Keywords [sv]
Webbplats, Startsidor, Museer, Navigation, Användarupplevelse
National Category
Information Studies
Identifiers
URN: urn:nbn:se:hb:diva-12902OAI: oai:DiVA.org:hb-12902DiVA, id: diva2:1151286
External cooperation
Västerås Flygmuseum
Subject / course
Informationsarkitektur - Webbredaktör
Available from: 2018-02-15 Created: 2017-10-23 Last updated: 2018-02-15Bibliographically approved

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Information Studies

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CiteExportLink to record
Permanent link

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Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf