Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Visualization of information for increased efficiency: Visualizing an effect mapping report
Umeå University, Faculty of Science and Technology, Department of Applied Physics and Electronics.
2017 (English)Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
Abstract [en]

Effect mapping is a method often used by companies in order to try to tie together the

business goals with the users and their needs. The results of the effect mapping is often

presented in long reports, with an additional effect map attached to it. Unfortunately, few

clients tend to read these reports that they later are supposed to base future decisions on.

This thesis aims to examine the efficiency in readers' perception of information, specifically

the information from effect mapping. It evaluates if the understanding and perception, as

well as the participation, could be improved by developing a digital web based version of the

information. The objective of this study is to determine if a visualized web version of the

effect mapping is more efficient than the original paper report version. The purpose is to

help consulting firms improve the communication with their clients, that the clients will take

part of and consume the information provided by the effect mappings that are delivered in

a more efficient way. The process started out with workshops that were a foundation for a

prototype. The prototype was developed based on the theoretical framework of this thesis,

and created from a specific example of a traditional effect mapping report. The prototype was

tested and evaluated before compared to, and evaluated with, the original paper report version

of the effect mapping. The findings are that a web based, visualized presentation of the effect

mapping is more efficient than the original paper report version. Not only did the participants

of the study find the correct information in a shorter amount of time, but the user experience

was also enhanced. The findings in this study are useful for firms that want to present results

of effect mapping to customers who do not tend to spend time reading the full reports, but

would rather get a quicker overview. This study can be used as a point of departure for future

research, by testing it on other reports or firms.

Place, publisher, year, edition, pages
2017. , p. 52
Keywords [en]
Effect mapping, visualization, usability, information visualization, digitalization, report visualization
National Category
Human Computer Interaction
Identifiers
URN: urn:nbn:se:umu:diva-141037OAI: oai:DiVA.org:umu-141037DiVA, id: diva2:1151108
External cooperation
Knowit Experience Linköping
Subject / course
Examensarbete i Interaktionsteknik och design
Educational program
Master of Science Programme in Interaction Technology and Design - Engineering
Presentation
2017-06-02, TA208, Linnaeus väg 34, 901 87, Umeå, 10:30 (English)
Supervisors
Examiners
Available from: 2017-10-23 Created: 2017-10-22 Last updated: 2018-01-13Bibliographically approved

Open Access in DiVA

Visualization of information for increased efficiency(6313 kB)33 downloads
File information
File name FULLTEXT01.pdfFile size 6313 kBChecksum SHA-512
80fef2345875d585a3ad343ba3e36193f2ab79c5000b7325c6d2d1f156e2c444510883200a1d5076e400b838bbc5689f229dd05cc6731156b78c2dbfb2f89a44
Type fulltextMimetype application/pdf

Search in DiVA

By author/editor
Holmertz, Carl
By organisation
Department of Applied Physics and Electronics
Human Computer Interaction

Search outside of DiVA

GoogleGoogle Scholar
Total: 33 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

urn-nbn

Altmetric score

urn-nbn
Total: 55 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf