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Via hjärtat eller via hjärnan: En kvantitativ studie av konsumenters upplevelser av emotionella och kognitiva faktorer genom lojalitetsprogram
Mälardalen University, School of Business, Society and Engineering.
Mälardalen University, School of Business, Society and Engineering.
2017 (Swedish)Independent thesis Basic level (degree of Bachelor), 180 HE creditsStudent thesis
Place, publisher, year, edition, pages
2017.
Keyword [sv]
Lojalitetsprogram, konsumentbeteende, emotionell lojalitet, kognitiv lojalitet
National Category
Business Administration
Identifiers
URN: urn:nbn:se:mdh:diva-36720OAI: oai:DiVA.org:mdh-36720DiVA, id: diva2:1148517
Subject / course
Business Administration
Supervisors
Examiners
Available from: 2018-01-14 Created: 2017-10-11 Last updated: 2018-01-14Bibliographically approved

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fulltext(1353 kB)48 downloads
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File name FULLTEXT01.pdfFile size 1353 kBChecksum SHA-512
827c6b6250e8aeba66e690ec79e9412e6370254cbf28b1f0a7dcf1b001cafb19fa605e2454e7aab30e9c074d1656b225aa052883e1de0d233d8896f501859ba2
Type fulltextMimetype application/pdf

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CiteExportLink to record
Permanent link

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Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
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