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Mobility as a Service: Exploring Young People’s Mobility Demands and Travel Behavior
KTH, School of Architecture and the Built Environment (ABE), Urban Planning and Environment.
2017 (English)Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesisAlternative title
Mobilitet som tjänst: Ett utforskande av unga människors resvanor och beteende (Swedish)
Abstract [en]

Increasing vehicular travel and environmental issues are trends increasing the

pressure on urban transport systems. The new concept Mobility as a Service

(MaaS) is one approach to tackle these challenges. The aim of MaaS is to reduce

the need of the private car and increase the use of shared resources by providing

one single application that integrates all transport modes, payment, and services.

Several ongoing societal trends such as urbanization, technologic development,

and sharing economy are examples of reasons for the emergence of MaaS. Young

people are often leading the development and are early adopters of new

technologies. The mobility demands of young people today and in the future will

therefore play an important role in the implementations of MaaS.

This qualitative study uses focus groups to explore mobility demands today and

in the envisioned future of young people (aged 15-23) living in Stockholm. Our

understanding of travel behaviour and mobility demands among young people is

limited, and this study also aims to get deeper understanding of the underlying

values and attitudes towards mobility that influence those demands and

behaviours. This study aims to answer how young people’s mobility demands

look like and if they correspond to the visions of MaaS as stated by developers

and experts of the concept.

Findings indicate that mobility demands and behaviour are strongly influenced

by parents, and underlying values such as ‘Freedom’ and ‘Comfortable life’ affect

mobility more than factors such as availability and travel time. There is little

need for increased accessibility to transport today and in the envisioned future.

Findings also indicate a relatively widespread environmental awareness, but an

unwillingness to convert awareness to change of behaviour. The demands of

young people correspond to some extent with the visions of MaaS, and the

probability of young people to adopt MaaS and to choose environmentally

friendly journey is high if demands for convenience and comfort are fulfilled.

Place, publisher, year, edition, pages
2017. , p. 54
Keywords [en]
Mobility as a Service, Young people, Travel demand, travel behavior
National Category
Other Civil Engineering
Identifiers
URN: urn:nbn:se:kth:diva-215509OAI: oai:DiVA.org:kth-215509DiVA, id: diva2:1148201
External cooperation
Trivector Traffic
Educational program
Degree of Master - Sustainable Urban Planning and Design
Supervisors
Examiners
Available from: 2017-10-12 Created: 2017-10-10 Last updated: 2017-10-12Bibliographically approved

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CiteExportLink to record
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Citation style
  • apa
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Output format
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