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CSR i modeindustrins mellanhandsföretag: en studie om integration och värdeskapande
University of Borås, Faculty of Textiles, Engineering and Business.
University of Borås, Faculty of Textiles, Engineering and Business.
2017 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
CSR in the intermediaries of the fashion industry : study about integration and value creation (English)
Abstract [en]

In this qualitative study the buying activity for three smaller intermediaries in the Swedish fashion industry have been identified to compare similarities and differences. Further on we studied how CSR is integrated in the activity and which type of value these efforts create for the intermediary. The study was conducted through semi-structured interviews with CSR- and buying managers as well as a CSR- consultant who assists intermediaries in issues and strategies regarding CSR, to deepen our knowledge and gain further perspective of the area. The gathered empirical evidence has later been analyzed in connection with existing theories concerning CSR integration and value creation in order to reach a conclusion that also answers our research questions.

The study has shown tendencies that CSR can be successfully integrated in an intermediary by letting it become a part of the company’s core activities and thereby permeate the entire organization. If the intermediary is successful with this part, value can be created in terms of brand strengthening and a good reputation as well as functioning as insurance for the future. We hope that this study can convey the importance of CSR for an intermediary and how it best can be integrated in the company’s buying activity.The following essay is written in Swedish.

Abstract [sv]

I denna kvalitativa studie har arbetsprocessen vid inköp kartlagts för tre mindre mellanhänder i modebranschen för att jämföra likheter och skillnader. Undersökningen genomfördes med hjälp av semistrukturerade intervjuer med CSR- eller inköpsansvariga på respektive företag. Vidare har vi studerat hur CSR integreras i arbetsprocessen vid inköp och vilken typ av värde dessa ansträngningar skapar för mellanhänderna. För att fördjupa kunskapen och få ytterligare ett perspektiv på området intervjuades även en konsult som hjälper mellanhänder med frågor och strategier rörande CSR. Empirin har sedan analyserats med utgångspunkt i teorier om CSR, dess integration i arbetsprocesser och värdeskapande för att komma till en slutsats som svarar på våra forskningsfrågor.

Studien har visat tendenser på att ett väl integrerat CSR uppnås genom att låta det bli till en del av kärnverksamheten och få engagemanget att genomsyra hela organisationen. Om mellanhanden lyckas med det kan det skapa värden i form av marknadsföring, bra rykte och fungera som en framtidsförsäkring. Vi hoppas att studien kan förmedla betydelsen av CSR för en mellanhand samt hur det på bästa sätt integreras i arbetsprocessen.

Place, publisher, year, edition, pages
2017.
Keyword [en]
CSR integration, intermediaries, fashion industry, value creation
Keyword [sv]
CSR integration, mellanhandsföretag, modeindustrin, värdeskapande
National Category
Economics and Business Business Administration
Identifiers
URN: urn:nbn:se:hb:diva-12702OAI: oai:DiVA.org:hb-12702DiVA, id: diva2:1143553
Subject / course
Business Administration
Available from: 2017-10-04 Created: 2017-09-21 Last updated: 2017-10-04Bibliographically approved

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