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Social Media Communication and Rhetoric in the Age of Weibo
Jönköping University, School of Education and Communication, HLK, Media and Communication Studies.
2017 (English)Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

The rapid rise and popularization of social media has a profound impact on the society today. The emergence of the social media broadens the channels of communication and the people's vision. Citizens can freely express information such as words and pictures, and freely exchange their views on social media. This study will focus on Sina Weibo which is the most popular social media in China. The purpose of this research is to study how to attract so much attention by protagonist‘s post and this certain hot event. Simultaneously, it also focuses on attitude and opinions of audience through the comments of this incident. This research aims to do rhetoric analysis and content analysis by selecting the most popular posts and top 100 hot comments. It is interesting to discover that the most feasible ways of attracting attention are creating emotional response, strengthening credibility and persuading in rational approach. This event has received most of the audience support. The audience expressed their concern and compassion towards this event. They share the valuable information in the comments to express their feelings. However, there still exist some different opinions on it. Although it is hard to guarantee the same attitude of the spectators, the huge number of audience on Micro-blog is an important factor in the rapid spread of this event.

Place, publisher, year, edition, pages
2017. , p. 40
Series
Forskningsrapporter från Högskolan för lärande och kommunikation
Keyword [en]
Social media, Sina Weibo, Rhetoric, Social media communication
National Category
Media and Communications
Identifiers
URN: urn:nbn:se:hj:diva-37324ISRN: JU-HLK-MKA-2-20170135OAI: oai:DiVA.org:hj-37324DiVA, id: diva2:1142133
Subject / course
HLK, Media and Communication Studies
Supervisors
Examiners
Available from: 2017-10-03 Created: 2017-09-18 Last updated: 2017-10-03Bibliographically approved

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CiteExportLink to record
Permanent link

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Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
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  • Other locale
More languages
Output format
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