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Let us tell you a story...: A study about the understanding of storytelling as a branding tool
Linnaeus University, School of Business and Economics, Department of Marketing.
2017 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Place, publisher, year, edition, pages
2017.
Keyword [en]
storytelling, narrative, branding, actantial model, sales professionals, B2B
National Category
Business Administration
Identifiers
URN: urn:nbn:se:lnu:diva-67997OAI: oai:DiVA.org:lnu-67997DiVA, id: diva2:1141817
Subject / course
Business Administration - Marketing
Educational program
International Sales and Marketing, 180 credits
Supervisors
Examiners
Available from: 2017-10-09 Created: 2017-09-16 Last updated: 2017-10-09Bibliographically approved

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fulltext(644 kB)125 downloads
File information
File name FULLTEXT01.pdfFile size 644 kBChecksum SHA-512
a7b0d2d6d7d9d22a63353f7bf6434d1f2a5ea3b3fc8863964b638ee614321fb0f983f0595b2b951fee1fc8545efb461f771a1e540589b197c854c7070ddc7e4f
Type fulltextMimetype application/pdf

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CiteExportLink to record
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