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User-Centred Design Methods, Time to Market and Minimum Viable Product in Startup Development Practices
KTH, School of Computer Science and Communication (CSC).
2017 (English)Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesisAlternative title
Användarcentrerade Designmetoder, Tid till Marknadsintroduktion, och Minsta Bärkraftiga Produkt i utvecklingspraxis hos uppstartbolag (Swedish)
Abstract [en]

This study aimed to answer the question whether time to market and competition pressure are important issues for new companies with a software products and whether they affect the development process and decision-making regarding releasing or the product. The study is based on the literature data and interviews with six technology startup companies. It investigated how the concept of minimum viable product is used by the companies for testing the product-market fit and how they apply principles of user-centred design for providing a good user experience of their products. I found that innovative products helped the companies escape direct competition. The development cycle was mostly defined by the industry standards and concrete customer needs rather than the competition pressure. User-centred design practices are widely implemented by the startups, but they are not always complete. In today's software market, the experience that the customers are provided with new products seems to be more important for the startups than formalisation of the development process and the product's time to market.

Abstract [sv]

Den här studien sökte besvara frågan huruvida tid till marknadsintroduktion och tryck från konkurrenter är viktiga faktorer för nya uppstartbolag inom mjukvaruutveckling och huruvida dessa faktorer påverkar utvecklingsprocessen och beslut rörande produktlansering. Studien baserar sig på en litteraturgranskning och intervjuer med sex teknologiuppstartbolag. Studien undersökte hur konceptet av minsta bärkraftiga produkt används av uppstartbolagen för att testa hur bra produkten passar marknaden och hur bolagen använder principer från användarcentrerad design för att ge en god användarupplevelse i sina produkter. Jag fann att innovatina produkter hjälpte bolagen undvika direkt konkurrens. Utvecklingscykeln bestämdes framför allt av industristandarder och konkreta behov från kunderna i stället för av trycket från konkurrenter. Användarcentrerad designpraxis är vida erkänd hos uppstartbolagen, men tillämpningen är inte alltid komplett. I dagens mjukvarumarknad verkar kunders användarupplevelse i nya produkter vara viktigare för uppstartbolagen än att formalisera utvecklingsprocessen och produktens tid till marknadsintroduktion.

Place, publisher, year, edition, pages
2017. , p. 60
Series
EES Examensarbete / Master Thesis
Keywords [en]
startup companies, user-centred design, time to market, minimum viable product, new product development
National Category
Engineering and Technology
Identifiers
URN: urn:nbn:se:kth:diva-214547OAI: oai:DiVA.org:kth-214547DiVA, id: diva2:1141521
External cooperation
EIT Digital, Helsinki Node
Educational program
Master of Science - Human-Computer Interaction
Presentation
2017-06-21, 1625, Lindstedtsvägen 3, Stockholm, 13:00 (English)
Supervisors
Examiners
Available from: 2017-10-04 Created: 2017-09-15 Last updated: 2017-10-04Bibliographically approved

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CiteExportLink to record
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Citation style
  • apa
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