Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Deconstruction 3.0: A study of a guerrilla attack from within the postmodern fashion system by the post-Soviet collective of Vetements
Stockholm University, Faculty of Humanities, Department of Media Studies, Fashion Studies.
2017 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

The aim of this thesis “Deconstruction 3.0” is to show how the third wave of deconstruction in fashion is deconstructing the second [postmodern] French luxury fashion system. The deconstructionists of the post-Soviet collective – Demna and Guram Gvasalia, Gosha Rubchinskiy, and Lotta Volkova – question and deconstruct the established apparatus of the postmodern fashion system and its business model. With their business strategies and with help of demand by post-postmodern consumer culture proposed and predicted by Douglas B. Holt (2002), the post-Soviet collective constructs new business models and thus we are entering a post-postmodern fashion system.

I have used a twofold methodology from the disciplines of business administration and humanities. In the literature review, I have aimed to close gaps between different scholars and made a concluding section of the postmodern fashion system and its business model, a synthesis that lies in parallel with Peter Drucker’s (1957) thoughts on postmodern organisational theory. Through the empirics and analysis with help of Jacques Derrida’s (1972) concept of deconstruction, I propose, in the end, a dialectic model between the established postmodern apparatus and the new and diametrically opposed post-postmodern apparatus operated by the post-Soviet collective.

Place, publisher, year, edition, pages
2017. , p. 56
Keywords [en]
Deconstruction, Fashion system, Fashion business model, Luxury, Brand image, Brand heritage, Griffe, Post-Soviet, Slow fashion, Vetements, Gvasalia, Volkova
National Category
Business Administration
Identifiers
URN: urn:nbn:se:su:diva-146801OAI: oai:DiVA.org:su-146801DiVA, id: diva2:1140021
Available from: 2017-10-05 Created: 2017-09-11 Last updated: 2017-10-05Bibliographically approved

Open Access in DiVA

fulltext(8531 kB)220 downloads
File information
File name FULLTEXT01.pdfFile size 8531 kBChecksum SHA-512
cc4497437034927dc2ad5d0392fc9c24df1ad990b92986446236ff9257a4ae343d551dd7a948a8b1b82ef21561509d1a57253535f132ed776c823daa14f1c28e
Type fulltextMimetype application/pdf

By organisation
Fashion Studies
Business Administration

Search outside of DiVA

GoogleGoogle Scholar
Total: 220 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

urn-nbn

Altmetric score

urn-nbn
Total: 589 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf