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Consequences of Dieselgate in Sweden: Customers' perception of Volkswagen
Luleå University of Technology, Department of Business Administration, Technology and Social Sciences.
2017 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
Konsekvenserna av Dieselgate i Sverige : Kundernas uppfattning av Volkswagen (Swedish)
Abstract [en]

Diesel scandal news (Dieselgate) in which Volkswagen fitted defeat devices on cars equipped with the EA 189-engine have appeared in media since September 2015. Sales of affected cars worldwide has led to globally seen consequences. Resulting in prosecutions and bad publicity, highlighting how Volkswagen have deceived their customers. In this thesis I have investigated what effects this scandal has had on Swedish customer’s perception of Volkswagen as a brand. My research method has consisted of different parts. I have received answers from structural questions to journalists, comments from owners and potential buyers online, interviewed customers and also had a dialogue with Volkswagen. I have found that most customer lack trust for Volkswagen as a brand, but their perception of Volkswagens products are generally good. They have throughout the ongoing scandal focused on delivering quality products. This having been the success formula that helped Volkswagen put a shade on “Dieselgate” and focus on the future. “Dieselgate” shows us that trust is not necessarily required to be able to increase sales. 

                                           

Place, publisher, year, edition, pages
2017. , 64 p.
Keyword [en]
Dieselgate, Volkswagen, NOx, Trust
National Category
Economics and Business
Identifiers
URN: urn:nbn:se:ltu:diva-64906OAI: oai:DiVA.org:ltu-64906DiVA: diva2:1128325
Educational program
Business Administration, bachelor's level
Supervisors
Examiners
Available from: 2017-08-11 Created: 2017-07-25 Last updated: 2017-08-11Bibliographically approved

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf