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Kan man exportera den svenska mannen?: En kvalitativ studie om vilka utmaningar svenska herrkonfektionsbranschen upplever vid export via e-handel med fokus på små- till medelstora företag.
Linnaeus University, School of Business and Economics, Department of Management Accounting and Logistics.
Linnaeus University, School of Business and Economics, Department of Management Accounting and Logistics.
2017 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
Is it possible to export the swedish man? (English)
Abstract [sv]

Syfte och forskningsfråga Syftet är att undersöka vilka motiv mindre svenska e-handelsföretag inom herrkonfektion har vid internationalisering, hur de går tillväga och vilka handelshinder personer i ledningen anser försvårar internationaliseringen.

1. Hur internationaliserar sig mindre svenska e-handelsföretag inom herrkonfektion?

2. Varför internationaliserar sig mindre svenska e-handelsföretag inom herrkonfektion?

3. Vilka hinder upplever mindre svenska e-handelsföretags ledning vid internationalisering?

Metod Uppsatsen är en kvalitativ branschstudie på e-handelsföretag inom herrkonfektion. Ansatsen är deduktiv med induktiva inslag. Empirin utgörs av sex semistrukturerade intervjuer med företag och två med experter inom området.

Slutsatser Studien visar hur och varför e-handelsföretag inom herrkonfektion internationaliserar sig. Unga e-handelsföretag internationaliserar sig ofta stegvis från land till land, trots att teorier säger annorlunda. Slutligen visar studien på en ny typ av internationalisering där företag från början säljer globalt för att sedan minska till de attraktiva marknaderna.

Nyckelord E-handel, Internationalisering, Konfektionsbranschen, Barriärer

Abstract [en]

Purpose and research question The aim of this study is to determine what objectives smaller swedish e-commerce companies within the male clothing industry have to internationalization. How does the companies act and what obstacles does the board experience obstruct internationalization?          

Methodology This thesis is a qualitative study about the line of business within male clothing. The approach of the method is deductive with inductive elements. The experience-based knowledge is based on six semistructured interviews with companies and two with experts in the field.

Conclustions The study shows how and why internationalization takes place for e-commerce companies within male clothing. Young companies still goes from country to contry despite that theorys often tell a different story. At last the studie shows a new type of internationalization where companies are global from the start and then decreases to the attractive markets.

Keywords E-commerce, Internationalization, Male clothing industry, Barriers 

Place, publisher, year, edition, pages
2017. , 89 p.
Keyword [en]
E-commerce, Internationalization, Male clothing industry, Barriers
Keyword [sv]
E-handel, Internationalisering, Konfektionsbranschen, Barriärer
National Category
Business Administration
Identifiers
URN: urn:nbn:se:lnu:diva-66886OAI: oai:DiVA.org:lnu-66886DiVA: diva2:1121567
Subject / course
Business Administration - Other
Educational program
Retail and Service Management Programme, 180 credits
Supervisors
Examiners
Available from: 2017-07-14 Created: 2017-07-11 Last updated: 2017-08-18Bibliographically approved

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