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"I heard it through the grapevine": En studie om varför kinesiska studenter väljer att studera på universitetsnivå i Sverige
Linnaeus University, School of Business and Economics, Department of Economics and Statistics.
2017 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
"I heard it through the grapevine" (English)
Abstract [sv]

Syfte och forskningsfråga: Syftet med studien är att undersöka varför kinesiska studenter väljer att studera på universitetsnivå i Sverige.

Med detta syfte i åtanke formulerades följande forskningsfrågor:

  1. Vilka faktorer spelar in i kinesiska studenters beslut att studera utomlands?
  2. Vilka faktorer spelar in i kinesiska studenters jämförelse av olika studiedestinationer?
  3. Hur spelar dessa faktorer in vid beslutet att studera i Sverige?

Metod: Metodvalet för denna uppsats är av kvalitativ karaktär och forskningsansatsen är deduktiv. Den empiriska datan bygger på åtta semistrukturerade intervjuer med kinesiska studenter som valt studera i Sverige under minst sex månader. Empiri till uppsatsens förstudie består av tre semistrukturerade samtal med personal från Linnéuniversitetet, som har en relevant koppling till det valda ämnet.

Slutsats: Kinesiska studenter påverkas starkt av rekommendationer och råd från alumner med erfarenhet av att studera i Sverige. Studien ger indikationer på att råd och rekommendationer från sociala länkar med egna erfarenheter har en stark inverkan på beslutet vid köp av en högengagemangstjänst i en kultur med en hög grad av Hofstedes kulturella dimensioner: kollektivism och osäkerhetsundvikande.

Abstract [en]

Purpose and research question: The aim of the thesis is to examine why Chinese students choose Sweden as a destination for studies abroad.

With the above stated purpose in mind, the research questions are as follow:

  1. What factors influence Chinese students’ decision- making of studying abroad?
  2. What factors influence Chinese students comparison between different study destinations?
  3. How do these factors affect the decision to study in Sweden?

Method: The study is based in a qualitative research method. The empirical data is collected through a pilot study with three semi-structured interviews with staff from Linnaeus University and a study with eight semi- structured interviews with Chinese students that currently are studying in Sweden or have studied in Sweden.

Conclusion: Chinese students are highly affected by recommendations from alumni with experience from studying in Sweden. The result of the study indicate the importance of advice and recommendations from social links with similar experiences in the decision making when buying a high-involvement service in a culuture with a high degree of Hofstedeés cultural dimensions: collectivism and uncertainty avoidance.

Place, publisher, year, edition, pages
2017. , 86 p.
Keyword [en]
Chinese students, Decision- making process, Push- factors, Pull- factors, Country image
National Category
Business Administration
Identifiers
URN: urn:nbn:se:lnu:diva-66873OAI: oai:DiVA.org:lnu-66873DiVA: diva2:1121342
Subject / course
Business Administration - Marketing; Business Administration - Marketing
Educational program
Business Administration and Economics Programme, specialization in Marketing, 180 credits; International Business Programme, 180 credits
Supervisors
Examiners
Available from: 2017-07-14 Created: 2017-07-10 Last updated: 2017-08-18Bibliographically approved

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