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Ranking factors to increase your positionon the search engine result page: Theoretical and practical examples
Blekinge Institute of Technology, Department of Software Engineering and Computer Science.
Blekinge Institute of Technology, Department of Software Engineering and Computer Science.
2017 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

Search engine optimization (SEO) is the way to improve the visibility of a website on thesearch engine result page (SERP). If the website is not on the first three result, then it will bemissing most of the traffic that could be generated. This report will go into detail on how towork with SEO and how to get a website to rank high. Both On-page, how to work with codeand content, and Off-page, how to get more links, methods will be discussed, with a higherfocus on On-page.This paper strives to find what methods and techniques to use with the results gathered fromscientific databases, interviews and three websites with different levels of SEOimplementation. How to structure the code, where and how to use keywords, domain name,links and much more will be discussed in this paper.

Place, publisher, year, edition, pages
2017. , 48 p.
Keyword [en]
Google, SEO, SERP, On-page, Off-page
National Category
Computer Science
Identifiers
URN: urn:nbn:se:bth-14871OAI: oai:DiVA.org:bth-14871DiVA: diva2:1119358
Subject / course
PA1445 Kandidatkurs i Programvaruteknik
Educational program
PAGWE Web Programming
Supervisors
Examiners
Available from: 2017-07-04 Created: 2017-07-04 Last updated: 2017-07-05Bibliographically approved

Open Access in DiVA

BTH2017AnderssonV(938 kB)170 downloads
File information
File name FULLTEXT01.pdfFile size 938 kBChecksum SHA-512
051d7256c438e04abc111b7b39450af70db90309f9944c7a6b2b43cca71631f226dd2a8b5da80518b57d86900af44ec7076a89e8858b991142e3f012c82b3645
Type fulltextMimetype application/pdf

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CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf