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EXPLORING DIGITALIZATION AND VALUE CO-CREATION IN THE FOOD INDUSTRY: Study on challenges and opportunities for digitalization and the impact on the customer offering
Mälardalen University, School of Business, Society and Engineering.
Mälardalen University, School of Business, Society and Engineering.
2017 (English)Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
Abstract [en]

The purpose of this study is to identify the challenges and opportunities for digitalization within the food industry, and give suggestions on how to co-create value through digitalization. 

This qualitative study is based on data collected from scientific articles, reports and books about digitalization and value co-creation in the food industry. The primary data collection was carried out by twelve semi-structured interviews and a complementary food industry study with eleven respondents. The collected data was handled in thematic analysis and inspired by coding. 

The study’s main conclusion was the discovering of a new value co- creation mechanism defined as relationship and learning.

Place, publisher, year, edition, pages
2017. , p. 73
Keyword [en]
Digitalization, value co-creation, digitalization capabilities, value co- creation mechanisms, business models, food industry, processed meat, bakery, factory, discrete manufacturing, automation.
National Category
Engineering and Technology
Identifiers
URN: urn:nbn:se:mdh:diva-36032OAI: oai:DiVA.org:mdh-36032DiVA, id: diva2:1119344
External cooperation
ABB Corporate Research
Subject / course
Energy Engineering
Presentation
2017-05-23, U2, Mälardalens Högskola, Västerås, 13:15 (Swedish)
Supervisors
Examiners
Available from: 2017-10-25 Created: 2017-07-03 Last updated: 2017-10-25Bibliographically approved

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EXPLORING DIGITALIZATION AND VALUE CO-CREATION IN THE FOOD INDUSTRY(732 kB)138 downloads
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CiteExportLink to record
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Citation style
  • apa
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