Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Omedveten arousal i butiksmiljön: Om arousals påverkan på kunders beteende och upplevelse
Karlstad University.
Karlstad University.
2017 (Swedish)Independent thesis Advanced level (degree of Master (One Year)), 20 credits / 30 HE creditsStudent thesisAlternative title
Unconscious arousal in the store environment : About arousal’s effect on customers’ behavior and experience (English)
Abstract [sv]

Titel: Omedveten arousal i butiksmiljön.

Nyckelord: Arousal, omedveten arousal, servicescape, butiksmiljö, konsumtionsbeteende, GSR-armband, eyetracking, elektrodermal aktivitet.

Syfte: Syftet med denna studie är att undersöka vilka faktorer som framkallar omedveten arousal i en riktig butiksmiljö. Vidare vill vi undersöka om skillnader i kundrelaterade konsumtionsvariabler påverkar omedveten arousal.

Metod: Studien kombinerar en kvantitativ och kvalitativ ansats där 60 respondenter deltog i studien. Data samlades in via två enkäter, GSR-armband och ett par eyetracking-glasögon.

Bidrag: Studien har bidragit med en kategorisering av omedvetna arousalutslag baserat på vad respondenter reagerat på i butiken. Skillnader i kundrelaterade konsumtionsvariabler har identifierats i förhållande till omedveten arousal.

Originalitet: Med hjälp av studiedesignen har data kunnat samlas in i en riktig butiksmiljö. Respondenterna har således kunnat handla som vanligt i en miljö med andra kunder, personal och fysiska faktorer i butiken.  

Abstract [en]

Title: Unconscious arousal in a store environment.

Key words: Arousal, unconscious arousal, servicescape, store environment, consumer behavior, GSR-wristband, eye tracking, electrodermal activity.

Purpose: The purpose with this study is to examine what factors evoke unconscious arousal in a real store environment. We will also examine if there are any differences in customer related consumption variables which affect unconscious arousal.

Method: The study combines a quantitative and a qualitative approach where 60 respondents participated in the study. Data was collected by two surveys, a GSR-wristband and a pair of eyetracking-glasses.

Contributions: The study has contributed with a categorization of unconscious arousal peaks based on what the respondents reacted to in the store. Differences in customer related consumption variables have been identified in relation to unconscious arousal.

Originality: The study design has allowed data to be collected in a real store environment. The respondents have been able to shop as usual in an environment with other customers, staff and physical factors in the store. 

Place, publisher, year, edition, pages
2017. , p. 65
Keywords [en]
Arousal, unconscious arousal, servicescape, store environment, consumer behavior, GSR-wristband, eye tracking, electrodermal activity
Keywords [sv]
Arousal, omedveten arousal, servicescape, butiksmiljö, konsumtionsbeteende, GSR-armband, eyetracking, elektrodermal aktivitet
National Category
Business Administration
Identifiers
URN: urn:nbn:se:kau:diva-56694OAI: oai:DiVA.org:kau-56694DiVA, id: diva2:1118671
Subject / course
Business Administration
Educational program
Programme in Business and Economics
Supervisors
Examiners
Available from: 2017-07-03 Created: 2017-07-01 Last updated: 2017-07-03Bibliographically approved

Open Access in DiVA

Omedveten arousal i butiksmiljön(1104 kB)80 downloads
File information
File name FULLTEXT01.pdfFile size 1104 kBChecksum SHA-512
790042ebf4f6f5f3edb4f9ea5990a2b8a99c625f8f5997459f733d849ddf6fba291e787510c000a1973169c54afbbd504fc253973f4cb96b2607144f508b721e
Type fulltextMimetype application/pdf

By organisation
Karlstad University
Business Administration

Search outside of DiVA

GoogleGoogle Scholar
Total: 80 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

urn-nbn

Altmetric score

urn-nbn
Total: 232 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf