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A Bright Future for Cloud: A Case Study on Perceptions of Cloud Services
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Business Studies.
2017 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [sv]

Molntjänster (cloud computing) har blivit en teknologi som är använd av såväl privatpersoner

som företag. Med hänsyn till alla de fördelarna som finns av molntjänster, så är inte

molntjänster införda bland svenska företag så snabbt som man förväntat sig. Den här studien

undersöker de underliggande uppfattningarna som påverkar attityden mot att använda

molntjänster. Studien använder Davis (1986) originalversion av Technology Acceptance

Model (TAM) där variablerna “upplevd nytta” och “uppfattad enkelhet av användning” har

en påverkan på “attityd mot att använda” en teknologi. Genom att identifiera risk som en

faktor i molnanvändning skapar studien en anpassad version av TAM genom att lägga till

variabeln “upplevda risker”. Genom en kvalitativ metod och intervjuer med IT-konsulter

specialiserade inom molntjänster, så bekräftar denna studien validiteten av TAM samt

identifierar upplevda risker som nyckelfaktorer i påverkandet av attityd mot att använda

molntjänster. En ytterligare observation från studien är betydelsen av kunskap vilket påverkar

uppfattningarna av molntjänster.

Abstract [en]

Cloud computing has become a widely used technology both among private users and

businesses. With regards to the benefits of cloud computing, the adoption rate among

Swedish businesses is not as fast as expected. This study explores the underlying perceptions

affecting the attitudes towards using cloud services. The study uses Davis (1986) original

Technology Acceptance Model (TAM) where the variables “perceived usefulness” and

“perceived ease of use” have an effect on the “attitude towards using” a technology. By

identifying risk as a factor in cloud usage the study creates an adapted version of TAM by

adding the variable “perceived risks”. Using a qualitative approach through interviews of IT

consultants specialised in cloud services, the study not only confirms the validity of TAM but

also identifies perceived risk as a key factor affecting attitudes towards using cloud services.

An additional observation is the importance of knowledge of cloud computing which

influences the perceptions of cloud services.

Place, publisher, year, edition, pages
2017. , p. 46
Keywords [en]
cloud computing, technology acceptance model, perceived usefulness, perceived ease of use, perceived risk, Swedish businesses
Keywords [sv]
molntjänster, technology acceptance model, upplevd nytta, upplevd enkelhet av användning, upplevd risk, svenska företag
National Category
Business Administration
Identifiers
URN: urn:nbn:se:uu:diva-325887OAI: oai:DiVA.org:uu-325887DiVA, id: diva2:1117357
Subject / course
Business Studies
Educational program
Bachelor Programme in Business and Economics
Presentation
, Uppsala (English)
Supervisors
Examiners
Available from: 2017-06-29 Created: 2017-06-28 Last updated: 2017-06-29Bibliographically approved

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CiteExportLink to record
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