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Social media as a communication channel: Is it possible to build a digital brand and generate revenue streams simultaneously by applying influencer marketing?
KTH, School of Industrial Engineering and Management (ITM), Industrial Economics and Management (Dept.), Industrial Marketing and Entrepreneurship.
2017 (English)Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
Place, publisher, year, edition, pages
2017. , 42 p.
National Category
Business Administration
Identifiers
URN: urn:nbn:se:kth:diva-210049OAI: oai:DiVA.org:kth-210049DiVA: diva2:1116829
Subject / course
Industrial Economy and Entrepreneurship
Educational program
Master of Science - Entrepreneurship and Innovation Management
Examiners
Available from: 2017-07-11 Created: 2017-06-28 Last updated: 2017-07-11Bibliographically approved

Open Access in DiVA

Geiser Felix 2017-77(1070 kB)91 downloads
File information
File name FULLTEXT01.pdfFile size 1070 kBChecksum SHA-512
971ec24c476ed32c2d4fe5289601dbcb05aadeb174c21625d68efa9f908916f38174ddd575734961e99e465f9b0ae8d02293ad8fc6b541323bb973c6399bfae3
Type fulltextMimetype application/pdf

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Total: 91 downloads
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CiteExportLink to record
Permanent link

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Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
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  • Other locale
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