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Establishing and increasing the credibility of a start-up company in construction industry: A case study of Ltd. “Mana ranga”
KTH, School of Industrial Engineering and Management (ITM), Industrial Economics and Management (Dept.), Industrial Marketing and Entrepreneurship.
2017 (English)Independent thesis Advanced level (degree of Master (One Year)), 40 credits / 60 HE creditsStudent thesis
Abstract [en]

This research aims to explore the importance of new company’s (startup’s) credibility in construction industry while research questions tries to identify essential aspects and processes which affects the startup credibility in construction industry. Further, rigorous analysis of literature review is done. In order to understand and apply various theories and concepts as source and corporate credibility theories, relationship marketing, etc. It is qualitative research and a case study. The case company – Ltd. “Mana ranga” is a new construction company situated in Lithuania. Moreover, its current situation is presented. Furthermore, the interviews were conducted in order to achieve the objective of the study, thus 22 participants completed the interviews. Further, in analysis section findings from literature and empirical data are put together, and main results are provided. It comprises key aspects that are affecting startup’s credibility, as well as processes, in order to look how the credibility of a company can be increased are identified. Finishing with answers to the research questions and suggesting future work.

Place, publisher, year, edition, pages
2017. , 31 p.
Keyword [en]
Credibility, New Company's Credibility, Increasing Credibility, Construction
National Category
Other Engineering and Technologies not elsewhere specified
Identifiers
URN: urn:nbn:se:kth:diva-209938OAI: oai:DiVA.org:kth-209938DiVA: diva2:1115379
Subject / course
Entrepreneurship and Innovation Management
Educational program
Master of Science - Entrepreneurship and Innovation Management
Supervisors
Examiners
Available from: 2017-07-10 Created: 2017-06-26 Last updated: 2017-07-10Bibliographically approved

Open Access in DiVA

Credibility(1760 kB)3 downloads
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File name FULLTEXT01.pdfFile size 1760 kBChecksum SHA-512
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Type fulltextMimetype application/pdf

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf