Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Value Creation in IoT: - A Case Study at Telenor Connexion
KTH, School of Industrial Engineering and Management (ITM), Machine Design (Dept.).
KTH, School of Industrial Engineering and Management (ITM), Machine Design (Dept.).
2017 (English)Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesisAlternative title
Värdeskapande inom IoT : En fallstudie på Telenor Connexion (Swedish)
Abstract [sv]

Denna studie undersöker hur det teoretiska underlaget inom värdeskapande på offline marknader och e-företag kan appliceras på Internet of Things-marknaden. Detta genom att presentera resultaten från en multipel fallstudie tillsammans med Telenor Connexion av multinationella företag intresserade av att implementera IoT i deras verksamhet. Analys av data från tidigare forskning inom strategisk ledning och värdeskapande påvisar att tidigare teorier inte fullt förklarar den värdeskapande potentialen inom IoT. Från den breda databasen insamlad under intervjuer med representanter från fallföretagen tillsammans med data insamlad genom personliga observationer under event och konferenser inom IoT föreslår vi en ny modell för värdeskapande inom IoT. Modellen, som är formulerad från perspektivet av mobiloperatörer med ett fokus på kundbehov, föreslår global täckning, partner nätverk, proof of concept och bästa praxis som de primära värdeskapande faktorerna inom IoT. Dessa faktorer är nära kopplade till kundbehoven identifierade från data från fallföretagen samt de identifierade problemen som företagen som vill implementera IoT upplever. Dessutom identifierar vi de manageriella implikationerna denna studie presenterar för mobiloperatörer som önskar att maximera värdeskapande inom IoT samt företag som önskar att implementera IoT i sin verksamhet. Slutligen erbjuder vi den presenterade modellen som enhet för analys för framtida forskning på ämnet värdeskapande inom IoT.

Abstract [en]

In this thesis work, we explore how the theoretical foundations of value creation in offline markets and e-businesses apply to the context of Internet of Things. Specifically, we present the results from a multiple case study together with Telenor Connexion and five multinational companies in its network interested in implementing IoT in their own businesses. The analysis of collected data in this study and our literature review of strategic management and value creation indicate that the previous theories of value creation cannot fully explain the value creating potential of IoT. Furthermore, based on the rich database obtained from interviews at the case companies, together with data obtained through personal observations at events and conferences regarding IoT, we propose a new model for value creation in IoT. The model focuses on the perspective of Mobile Network Operators from a customer-centric approach, which contains global coverage, partner networks, proof of concept and best practice as the primary value creation drivers in IoT. These primary value creation drivers are tightly coupled with the customer needs identified during the analysis of the data gathered from interviews at the case companies as well as to the interpreted problems organizations wishing to implement IoT are facing. Furthermore, we identify the managerial implications this study presents to Mobile Network Operators striving to maximize value creation in the field of IoT, as well as businesses interested in implementing IoT. We offer the Value Creation Model in IoT for Mobile Network Operators as a unit of analysis for future research on value creation in IoT.

Place, publisher, year, edition, pages
2017. , p. 80
Series
MMK 2017: 142 MPI 29
Keywords [en]
Value creation, IoT, Strategic management
Keywords [sv]
Värdeskapande, IoT, Strategisk ledning
National Category
Mechanical Engineering
Identifiers
URN: urn:nbn:se:kth:diva-209914OAI: oai:DiVA.org:kth-209914DiVA, id: diva2:1115092
Supervisors
Examiners
Available from: 2017-06-26 Created: 2017-06-26 Last updated: 2017-06-26Bibliographically approved

Open Access in DiVA

fulltext(4702 kB)200 downloads
File information
File name FULLTEXT01.pdfFile size 4702 kBChecksum SHA-512
078a47cfd3d47bd3dc4aeb70ad421940b511e6428f553e7ca0c1d4d674c3ebd695b90c2e77fd19fc194e2fb814b26f281dce084211917076248691200253996b
Type fulltextMimetype application/pdf

By organisation
Machine Design (Dept.)
Mechanical Engineering

Search outside of DiVA

GoogleGoogle Scholar
Total: 200 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

urn-nbn

Altmetric score

urn-nbn
Total: 559 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf