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Judging A Photograph: Analyzing destination choice based on user-generated content on social media
Linnaeus University, School of Business and Economics, Department of Organisation and Entrepreneurship.
2017 (English)Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

In this thesis, authors’ main goal is to test two hypotheses to compare if the tourists are more likely to make their destination choice based on user generated photographs on social media, as well as, tourists’ sustainable destination choice based on photographs with sustainable green content. The quantitative research method was used to conduct the survey with experimental design. It was aimed to compare the tourist’ trust in different photo types, the consumers’ trust was expected to be measured by three dimensions: first impression, intention, and persuasiveness, recommended by previous studies. However, the findings revealed that the tourists are not more likely to trust user generated content on social media to make their destination choice.  

Place, publisher, year, edition, pages
2017.
Keyword [en]
Tourism, Tourists, Visual Consumption, Trust, Photo, Social Media, UGC, Destination Choice, Sustainable consumer behavior
National Category
Economics
Identifiers
URN: urn:nbn:se:lnu:diva-65802OAI: oai:DiVA.org:lnu-65802DiVA: diva2:1114629
Subject / course
Tourism Studies
Educational program
Tourism and Sustainability, 60 credits
Supervisors
Examiners
Available from: 2017-07-05 Created: 2017-06-25 Last updated: 2017-07-05Bibliographically approved

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CiteExportLink to record
Permanent link

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Citation style
  • apa
  • ieee
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  • Other style
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Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
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