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Påverkan av Big data inom CRM: En kvalitativ fallstudie om hur svenska företag inom spelmarknaden använder Big data och hur det påverkar CRM.
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Business Studies.
2017 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Place, publisher, year, edition, pages
2017. , 37 p.
National Category
Business Administration
Identifiers
URN: urn:nbn:se:uu:diva-325385OAI: oai:DiVA.org:uu-325385DiVA: diva2:1114393
Subject / course
Business Studies
Educational program
Bachelor Programme in Business Studies
Presentation
2017-06-21, 22:43 (Swedish)
Supervisors
Examiners
Available from: 2017-07-05 Created: 2017-06-22 Last updated: 2017-07-05Bibliographically approved

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fulltext(605 kB)31 downloads
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File name FULLTEXT01.pdfFile size 605 kBChecksum SHA-512
662a21a6b16aebb15314c3955b5411ad102b0b7dda3957cf672a747004a092ab33567c798a7d373190d7df5af5e31192d4e986adbb788e432f2d1ca68f47523f
Type fulltextMimetype application/pdf

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CiteExportLink to record
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Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
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