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Unga män, kroppsideal och sociala media - en intervjustudie om hur hälsobudskap i media framställs bland unga män
University of Gävle, Faculty of Health and Occupational Studies, Department of Occupational and Public Health Sciences, Public health science.
2017 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [sv]

Sammanfattning

 

Bakgrund: Den lätta åtkomsten till sociala medier och fokus kring de manliga och kvinnliga kroppsidealen som framställs i media kan leda till depressioner, ångest och fysisk inaktivitet. Utifrån ett folkhälsoperspektiv är vikten av en djupare kunskap kring detta fenomen väsentlig bland unga kvinnor och män och tidigare studier kring detta bland unga män är få. Syfte: Syftet med studien var att studera unga mäns erfarenheter och uppfattningar om sin hälsa och kroppsideal som framställs på sociala medier. Metod: Studiens genomfördes med en induktiv ansats med semistrukturerade intervjuer som datainsamlingsmetod. Urvalet bestod av sex personer i åldrarna 18–25 år som tränade minst två gånger i veckan. En tematisk analys användes vid analys av materialet. Resultat: Analysen resulterade i ett huvudtema: Sociala media, hälsa och kroppsideal, en växelverkan. Detta huvudtema resulterade i fyra underteman: Hälsa som resurs, ohälsa som hinder, kroppsideal och vägar dit, samt media som påverkansfaktor. I dessa underteman hittades koder som samtliga har en relation till huvudtemat. Slutsats: Hälsa är ett omfattande begrepp som innefattar fler faktorer som bidrar till en hälsosam livsstil. Massmedias framställning av hälsa uppfattas av denna grupp som en fixering av de kroppsliga idealen kontra den subjektiva hälsan. För dessa deltagare är upplevelsen av vilseledande hälsoinformation lättillgänglig medan den korrekta hälsoinformationen uppfattas som svårare att nå.

Abstract [en]

Abstract

 

Background: The easy access to social media and a focus on male and female body ideals that are presented in social media can lead to depression, anxiety and physical inactivity. From a public health perspective, the importance of a deeper knowledge of this phenomenon is essential for young women and men, and past studies of this subject among young men are few Aim: The purpose of this study was to study young men’s experiences and perceptions of their own health and body ideals in relation to health and body ideals presented on social media. Method: The study was conducted with an inductive approach with semi-structed interviews as data collection method. The sample consisted of six people between the ages of 18-25 who exercised at least twice a week. The material was analyzed using a thematic analysis. Results: The analysis of the results led to a main theme: Social media, health and body ideals – an interaction. The main theme consists of four sub-themes: Health as a resource, ill health as an obstacle, body ideals and ways to reach them, and media as an impact factor. In these sub-themes, codes were found, each of which relate to the main theme. Conclusion: Health is a comprehensive concept that includes many factors that contribute to a healthy lifestyle. The mass media’s production of health images is perceived by interviewed in this study as a fixation of the body ideals versus subjective health. For these participants, the experience of misleading health information is readily available while the correct health information is perceived as more difficult to get ahold of.       

Place, publisher, year, edition, pages
2017.
Keyword [en]
Social media, health and body ideals, health information
Keyword [sv]
Sociala medier, hälsa och kroppsideal, hälsobudskap
National Category
Public Health, Global Health, Social Medicine and Epidemiology
Identifiers
URN: urn:nbn:se:hig:diva-24501OAI: oai:DiVA.org:hig-24501DiVA: diva2:1114382
Subject / course
Public health science
Educational program
Health education
Supervisors
Examiners
Available from: 2017-07-18 Created: 2017-06-22 Last updated: 2017-07-18Bibliographically approved

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