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Digitalisering i uppstartsföretagutanför IT-branschen
Uppsala University, Disciplinary Domain of Science and Technology, Technology, Department of Engineering Sciences, Industrial Engineering & Management.
Uppsala University, Disciplinary Domain of Science and Technology, Technology, Department of Engineering Sciences, Industrial Engineering & Management.
2017 (Swedish)Independent thesis Advanced level (professional degree), 20 credits / 30 HE creditsStudent thesis
Abstract [en]

This master thesis investigates the consequences of digitization in small start-upcompanies outside the IT-branch. It is done through a case with an autoethnographicmethod where the thesis authors, during a semester, contribute to the digitization ofa small company named I’m a runner, which sell running training in groups and arrangerunning events. During the work the two main contributions of the authors to thecompany is a customer survey and a revision of the web solutions. The thesis analysisis that small startup companies are bound to use standard web solutions to savedevelopment costs and that this results in the use of standard business models andproduct packaging that depends on available readymade solutions. These solutions inturn are built with the purchase funnel as a model and may vary between trying tomake the funnel easier by simplification of the funnel’s steps or trying to achieve amaximization of the flow through the funnel’s steps by actively optimizing the flowwith additional functions.

Place, publisher, year, edition, pages
2017. , 51 p.
Series
UPTEC STS, ISSN 1650-8319 ; 17012
National Category
Engineering and Technology Other Computer and Information Science
Identifiers
URN: urn:nbn:se:uu:diva-325368OAI: oai:DiVA.org:uu-325368DiVA: diva2:1114305
External cooperation
I'm a runner
Educational program
Systems in Technology and Society Programme
Supervisors
Examiners
Note

Skrivet via entreprenörskolan

Available from: 2017-07-04 Created: 2017-06-22 Last updated: 2017-07-04Bibliographically approved

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CiteExportLink to record
Permanent link

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Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
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