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Evolutions of service actor roles towards future service
Linköping University, Department of Computer and Information Science, Human-Centered systems. Linköping University, Faculty of Science & Engineering. (Interaction and Service Design)
Linköping University, Department of Computer and Information Science, Human-Centered systems. Linköping University, Faculty of Science & Engineering. (Interaction and Service Design)
2017 (English)Conference paper, Published paper (Refereed)
Abstract [en]

Realising new ways of value co-creation involves changes in the roles of actors in a service system. Role Theory and its concepts have been used in service research to articulate dynamics in service actor roles in existing value co-creation situations, but they are not applied to evaluate roles in future situations of service. Several methods exist in (service) design that can be used to describe existing roles in service systems and to suggest possible futures based on these descriptions, but describing roles in these futures in a structured way is not a part of these methods.

Structured ways to describe service actor roles in envisioned services are thus lacking, which makes it difficult to assess the feasibility of the evolution from contemporary service actor roles towards realising services. In this paper, we suggest how Role Theory and theatre-inspired methods in design can complement one-another to fill this gap. We use interview data from the evaluation of an envisioned service scenario to show how Role Theory can be used as an analytical perspective to describe roles in this envisioned service. Finally, we suggest possible directions for future research.

Place, publisher, year, edition, pages
2017.
Series
Nordes Digita Archive, ISSN 1604-9705
National Category
Design
Identifiers
URN: urn:nbn:se:liu:diva-138756OAI: oai:DiVA.org:liu-138756DiVA, id: diva2:1114251
Conference
Nordes 2017, the 7th Nordic Design Research Conference, Design + Power, 15-17 June, 2017, Oslo, Norway
Funder
VINNOVA, 2014-03942Available from: 2017-06-22 Created: 2017-06-22 Last updated: 2017-07-03

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CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
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  • en-US
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  • nn-NO
  • nn-NB
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  • Other locale
More languages
Output format
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