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Inte millennial, men...: En kvalitativ studie om svensk press porträttering av millenniegenerationen
Luleå University of Technology, Department of Arts, Communication and Education, Media, audio technology and experience production and theater.
Luleå University of Technology, Department of Arts, Communication and Education, Media, audio technology and experience production and theater.
2017 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

Millennials are often portrayed negatively. To better understand the role news media in perpetuating stereotypes about the generation, we surveyed articles from Sweden’s two major newspapers, Aftonbladet and Dagens Nyheter. Nineteen articles, published between January 2016 to April of 2017, were included in the sample. All were analysed using critical discourse analysis with Norman Fairclough’s three dimensional model. The analysis revealed several tendencies for negative depictions. For example, millennial attitudes towards work were often described as lazy and entitled. In comparisons with previous generations, reports claimed millennials were disproportionately impacted by the harmful effects of technological advancement. Importantly, when these articles contained interviews with millennials or if the writers themselves were millennials, they represented themselves and their generation’s values with the same negative, stereotypical categorisations. Although these themes were more frequent than others, other forms of interpretations of millennials are possible. 

Place, publisher, year, edition, pages
2017. , p. 58
Keywords [en]
Journalism, critical discorse analysis, representation, millennials, Aftonbladet, Dagens Nyheter, framing, representation
National Category
Media and Communications
Identifiers
URN: urn:nbn:se:ltu:diva-64334OAI: oai:DiVA.org:ltu-64334DiVA, id: diva2:1113402
Educational program
Media and Communication Science, bachelor's level
Supervisors
Examiners
Available from: 2017-07-05 Created: 2017-06-21 Last updated: 2017-07-05Bibliographically approved

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CiteExportLink to record
Permanent link

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Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf