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The Establishment of a Small Challenger Company in a Segmented High-Technology Life Science Market: Challenges and Opportunities - a Model Case Study
Uppsala University, Disciplinary Domain of Science and Technology, Chemistry, Department of Chemistry - BMC.
2017 (English)Independent thesis Advanced level (professional degree), 20 credits / 30 HE creditsStudent thesis
Abstract [en]

 This study aims to identify the challenges and opportunities of a small challenger

company in a rigid and conservative high technology life science market. Strategies

for finding a foothold, establish a position and creating a viable company is

discussed. Qualitative and quantitative data was collected through interviews,

online survey and conjoint analysis which were used as market research tools. For

an entrepreneurial firm in the life science market it is important to tend to their most

valuable resource, the employees, and it is vital that they have an extensive

knowledge of the market that they are active in. Strategic planning tools and

templates aid in executing and implementing the proposed business model.

Recommendations for a model case entrepreneurial company regarding continued

market research, increasing sales and strategies for marketing are made. Included

in the thesis is also a discussion of wall effects in HPLC and ways to counteract

them.

Place, publisher, year, edition, pages
2017. , 77 p.
Series
UPTEC K, ISSN 1650-8297 ; 16020
Keyword [en]
entrepreneurship, technology, wall effects, chromatography
National Category
Chemical Engineering
Identifiers
URN: urn:nbn:se:uu:diva-323839OAI: oai:DiVA.org:uu-323839DiVA: diva2:1111273
External cooperation
Bio-Works Sweden AB
Educational program
Master Programme in Chemical Engineering
Presentation
2016-05-26, 14:17 (Swedish)
Supervisors
Examiners
Available from: 2017-07-06 Created: 2017-06-18 Last updated: 2017-07-06Bibliographically approved

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ec5bbea55aabdc3287ca81ca92c5c71575cb27ca3e172ea9176f3baf30bd4c37dd33b9a2214a2bec24cfa0fef28c9f27d2c1220f76d9408636c23ddb0e31665e
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Department of Chemistry - BMC
Chemical Engineering

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CiteExportLink to record
Permanent link

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Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
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