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Digitalisering i uppstartsföretag utanför IT-branschen
Uppsala University, Disciplinary Domain of Science and Technology, Technology, Department of Engineering Sciences.
Uppsala University, Disciplinary Domain of Science and Technology, Technology, Department of Engineering Sciences.
2017 (Swedish)Independent thesis Advanced level (professional degree), 20 credits / 30 HE creditsStudent thesis
Abstract [en]

This master thesis investigates the consequences of digitization in small start-up companies outside the IT-branch. It is done through a case with an autoethnographic method where the thesis authors, during a semester, contribute to the digitization of a small company named I’m a runner, which sell running training in groups and arrange running events. During the work the two main contributions of the authors to the company is a customer survey and a revision of the web solutions. The thesis analysis is that small startup companies are bound to use standard web solutions to save development costs and that this results in the use of standard business models and product packaging that depends on available readymade solutions. These solutions in turn are built with the purchase funnel as a model and may vary between trying to make the funnel easier by simplification of the funnel’s steps or trying to achieve a maximization of the flow through the funnel’s steps by actively optimizing the flow with additional functions.

Place, publisher, year, edition, pages
2017. , p. 59
Series
UPTEC X ; 17 013
Keywords [sv]
Digitalisering, Uppstartsföretag, Affärsutveckling, Marknadsföringsstrategi, Entreprenörskap
National Category
Engineering and Technology
Identifiers
URN: urn:nbn:se:uu:diva-324722OAI: oai:DiVA.org:uu-324722DiVA, id: diva2:1111104
Educational program
Molecular Biotechnology Engineering Programme
Presentation
2017-05-29, 11:39 (Swedish)
Supervisors
Examiners
Available from: 2017-06-21 Created: 2017-06-17 Last updated: 2017-06-21Bibliographically approved

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CiteExportLink to record
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  • apa
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