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Dolda budskap: En kvalitativ analys av tidningen FRIDA.
Umeå University, Faculty of Arts, Department of culture and media studies.
2017 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
Hidden messages : A qualitative analysis of the magazine FRIDA. (English)
Abstract [en]

The study's purpose is to use qualitative methods to analyze the image FRIDA conveys of reality through textual and visual communication. The study is interested in the ideals that are produced, how femininity, masculinity and sexuality are presented as well as how the content is mediated.

The theories used in the study are mainly regarding representation, stereotypes and gender. This study involves the methods critical discours analysis based on Faircloughs threedimensional model and a semiotic analysis using expressions like denotation, connotation and myth.

In summary, the study has shown that the magazine FRIDA hasn´t followed the objective that’s being conveyed as goals for its content. That to oppose normative values in society and to strengthen their readers. Instead, the mediated message is consistently lined with hegemonic thoughts and values regarding gender as well as sexuality.

Place, publisher, year, edition, pages
2017. , 35 p.
Keyword [en]
Gender, Femininity, Masculinity, Womens magazine, FRIDA, Popular culture, Critical discourse analysis, Semiotic analysis
National Category
Media and Communications
Identifiers
URN: urn:nbn:se:umu:diva-136421OAI: oai:DiVA.org:umu-136421DiVA: diva2:1111063
Educational program
Programme in Media and Communication Studies: Strategic Communication
Supervisors
Examiners
Available from: 2017-06-19 Created: 2017-06-16 Last updated: 2017-06-19Bibliographically approved

Open Access in DiVA

Dolda budskap: En kvalitativ analys av tidningen FRIDA(808 kB)7 downloads
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Sjödin, Elin
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CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf