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Det bästa av två världar: En kvalitativ studie om förhållandet mellan upplevelser och relationer i en pop-up butik
Linnaeus University, School of Business and Economics, Department of Marketing.
Linnaeus University, School of Business and Economics, Department of Marketing.
2017 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [sv]

Denna studie ämnar till att undersöka och analysera pop-up butiker för att kunna bidra med en ökad kunskap kring detta nya fenomen. Vårt främsta syfte är att undersöka hur företagets behov av att skapa relationer och kundens önskningar om att få en upplevelse möts i kontexten av en pop-up. För att få en förståelse kring detta avser studien även att undersöka vilka bakomliggande motiv företag har för öppnandet av en pop-up butik.

Abstract [en]

This study aims to investigate and analyze pop-up stores in order to contribute to increased knowledge about this new phenomenon. Our main purpose is to investigate how the company's needs to create relationships and how customers wish to get an experience come together in the context of a pop-up. In order to gain an understanding of this, the study also involves investigating the underlying motives companies have for the opening of a pop-up shop.

Place, publisher, year, edition, pages
2017. , p. 78
Keywords [en]
Pop-up store, Experience, Hedonic, Relationships
Keywords [sv]
Pop-up butik, Upplevelse, Hedonism, Relationer
National Category
Economics and Business
Identifiers
URN: urn:nbn:se:lnu:diva-65484OAI: oai:DiVA.org:lnu-65484DiVA, id: diva2:1111050
Educational program
Retail and Service Management Programme, 180 credits
Presentation
2017-06-17, 22:59 (Swedish)
Supervisors
Examiners
Available from: 2017-06-28 Created: 2017-06-16 Last updated: 2017-06-28Bibliographically approved

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Type fulltextMimetype application/pdf

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CiteExportLink to record
Permanent link

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Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
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