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Crowdfunding as a tool to increase stakeholder involvement: From a financial mechanism for start-ups to a multifunctional tool for any company
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Business Studies.
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Business Studies.
2017 (English)Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
Abstract [en]

During the last years, the financial mechanism of crowdfunding has gone through remarkable changes. Crowdfunding has developed from being a mostly donation-based concept mainly used for artistic and creative purposes, into a serious way of financing profit oriented start-up ventures. Besides being used to raise money, several non-financial motivations for crowdfunding were identified by researchers, many of these connected to the idea of stakeholder involvement. In times of an increased demand for organizations to take on a social responsibility, the non-financial motivations are highly attractive for other organisations than only start-up companies. Therefore, the case of the Swedish multinational utility provider Vattenfall was chosen to study their pilot project of crowdfunding a renewable energy project in the Netherlands. In the study, non-financial crowdfunding motivations were examined and connected to different levels of stakeholder involvement. The results showed that Vattenfall was well aware of the fact that crowdfunding can be used as a tool to increase stakeholder involvement. More specifically, we found that crowdfunding within Vattenfall is mainly being used as a tool to engage on lower and middle levels. Drawing from these findings, we propose that crowdfunding can be seen as a multifunctional tool for financial and stakeholder involvement reasons.

Place, publisher, year, edition, pages
2017. , p. 53
Keywords [en]
Crowdfunding, stakeholder involvement, community engagement, community acceptance, established companies
National Category
Business Administration
Identifiers
URN: urn:nbn:se:uu:diva-324672OAI: oai:DiVA.org:uu-324672DiVA, id: diva2:1110890
External cooperation
Vattenfall AB
Subject / course
Business Studies
Educational program
Master Programme in Business and Management
Supervisors
Available from: 2017-06-22 Created: 2017-06-16 Last updated: 2017-06-22Bibliographically approved

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CiteExportLink to record
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Citation style
  • apa
  • ieee
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Output format
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