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Hur småföretag kan utvärdera sin webbplats med hjälp av webbanalys
Luleå University of Technology, Department of Computer Science, Electrical and Space Engineering.
2017 (Swedish)Independent thesis Basic level (degree of Bachelor), 180 HE creditsStudent thesis
Abstract [sv]

I den här uppsatsen kommer jag att presentera hur och varför småföretag bör använda sig av webbanalys för att utvärdera sin webbplats. Webbplatsen är en del av företagens digitalisering och möjliggör en internationell expansion, en viktig satsning för att minska beroendet av den konkurrensutsatta lokala marknaden som många företag i Sverige upplever som hämmande för sin tillväxt idag. För att samla in underlag till uppsatsen har en litteraturstudie genomförts, där fokus har varit att samla in teori från forskare och experter inom webbanalys.

Abstract [en]

In this essay, I will present how and why small businesses should use web analytics to evaluate how their website is performing. The website is a part of the company’s digitization and it enables their expansion to other countries. This is important since many Swedish companies today identifies the competitive local market as their biggest obstacle to future growth. A literature study has been conducted to gather information, focusing on collecting theory from researchers and experts in the field of web analytics. 

Place, publisher, year, edition, pages
2017. , p. 61
Keywords [en]
web analytics, small business, digitization, internationalization, website, google analytics, literature study
Keywords [sv]
webbanalys, småföretag, digitalisering, internationalisering, webbplats, google analytics, litteraturstudie
National Category
Information Systems, Social aspects
Identifiers
URN: urn:nbn:se:ltu:diva-64116OAI: oai:DiVA.org:ltu-64116DiVA, id: diva2:1110847
Subject / course
Student thesis, at least 15 credits
Educational program
Philosophy, bachelor's level
Supervisors
Examiners
Available from: 2017-06-19 Created: 2017-06-16 Last updated: 2017-06-20Bibliographically approved

Open Access in DiVA

fulltext(2015 kB)91 downloads
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File name FULLTEXT01.pdfFile size 2015 kBChecksum SHA-512
5ba6adc4e4782fc9a2305244f97b0dbba71c924a0c4a53b7d20de585851aa7ac37d90aaaf5f368c6929d9045e24d99a762aafd6ff0adce4b1a5f71ad12c6004e
Type fulltextMimetype application/pdf

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf