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Konsumenters attityd mot varumärken: En studie om produktplacering
Södertörn University, School of Social Sciences.
Södertörn University, School of Social Sciences.
2017 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Place, publisher, year, edition, pages
2017. , 105 p.
Keyword [en]
Product placement, brands, advertising, marketing, movies, television
Keyword [sv]
Produktplacering, varumärken, reklam, marknadsföring, film, TV-serier
National Category
Business Administration
Identifiers
URN: urn:nbn:se:sh:diva-32840OAI: oai:DiVA.org:sh-32840DiVA: diva2:1110404
Subject / course
Business Studies
Uppsok
Social and Behavioural Science, Law
Supervisors
Available from: 2017-06-16 Created: 2017-06-15 Last updated: 2017-06-16Bibliographically approved

Open Access in DiVA

fulltext(1248 kB)29 downloads
File information
File name FULLTEXT01.pdfFile size 1248 kBChecksum SHA-512
98cac3899505887cdc2c3ae834671fea722939e054b76727b555dc9ad4ef555563ddc41e461f18e0f2c58a88848db47fa9971b95acd002659e7a426db6386cbe
Type fulltextMimetype application/pdf

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Business Administration

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Total: 29 downloads
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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf