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En levande skyltdocka: Kylie Jenner
Stockholm University, Faculty of Humanities, Department of Media Studies.
2017 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

Relationships can be initiated and maintained with people who are in the room next to us or on the other side of the earth. With this digitalization, social media has also grown and takes a lot of space in our societies. The opportunity to create relationships with individuals we have previously idolized at a distance has arisen. Celebriteter profiles are at the top of the list of the most followed profiles on Instagram. However, they often use their posts to deliver market communication to their followers. Digital word of mouth at Instagram has grown into an influential source of information due to the emerging popularity of social media and accessibility through smart phones and other devices. In this connection, I would like to argue for a new phenomenon; Instagram celebriteter - the mediated opinion leader. Kylie Jenner is a perfect examplem she is a celebration that is her own brand and has also managed to build other brands to strengthen herself. By her appearance, she has been able to develop her character as a silent teenager and mostly markets herself visually. As Kylie from the age of  9 participated in Keeping up with the Kardashians realityseries, she is used to being reviewed and considered. Kylie also seems to know what fans and consumers expect from her. However, this success has been positive and negative, she has a strong target groups but also those who think she is an unattainable ideal that contributes to anxiety and negative misery. For this study I have used quantitative content analysis and surveys. 

Place, publisher, year, edition, pages
2017. , p. 49
Keywords [en]
Kylie Jenner, Kardashians, celebrity marketing, Instagram, appearence
National Category
Media and Communications
Identifiers
URN: urn:nbn:se:su:diva-144277OAI: oai:DiVA.org:su-144277DiVA, id: diva2:1110150
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Available from: 2017-06-30 Created: 2017-06-15 Last updated: 2017-06-30Bibliographically approved

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CiteExportLink to record
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  • apa
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