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Exploring design-driven innovation: A study on value creation by SMEs in the Swedish wood products industry
Jönköping University, School of Engineering, JTH, Industrial Engineering and Management.ORCID iD: 0000-0003-2483-4176
2017 (English)Licentiate thesis, comprehensive summary (Other academic)
Abstract [en]

Design-driven innovation, focused on the innovation of product meanings, provides a new perspective to better understand the contribution of design to innovation. Additionally, it enables new opportunities for value creation. At small and medium-sized enterprises (SMEs) in the Swedish wood products industry there is a need for such new value creation in order to remain competitive. However, design-driven innovation is not yet common in this context. Furthermore, there is little research on the innovation of product meanings focused on value creation. Therefore, the aim of this research is to explore value creation through design-driven innovation, in the context of SMEs in the Swedish wood products industry. This research addresses what value might be expected from design-driven innovation, as well as what enables and hinders this value creation. 

To address the aim, three studies have been conducted which are described in four appended papers. The studies consist of one systematic literature review and two case studies. The findings demonstrate that design-driven innovation contributes to value creation by focusing on product meanings, which intentionally addresses both tangible and intangible needs and therefore increases the perceived value of products. This research identified five facets of design-driven innovation which provide a structure to discuss what enables and hinders value creation. These are: (1) understanding new product meanings, (2) knowledge generation, (3) actors and collaborations, (4) capabilities, and (5) process. The facets can be seen as the origin of both enablers and barriers to value creation through design-driven innovation, depending on how they are addressed. Moreover, this research suggests that whether or not value is created is further influenced by the SMEs, their networks and the context in which they operate.

Place, publisher, year, edition, pages
Jönköping: Jönköping University, School of Engineering , 2017. , 71 p.
Series
JTH Dissertation Series, 026
Keyword [en]
design-driven innovation, product meaning, value creation, perceived value, SMEs, Swedish wood products industry
National Category
Other Engineering and Technologies
Identifiers
URN: urn:nbn:se:hj:diva-36129ISBN: 978-91-87289-27-9 (print)OAI: oai:DiVA.org:hj-36129DiVA: diva2:1110128
Supervisors
Available from: 2017-06-15 Created: 2017-06-15 Last updated: 2017-06-15Bibliographically approved
List of papers
1. Design-driven innovation: A literature review
Open this publication in new window or tab >>Design-driven innovation: A literature review
2016 (English)In: Proceedings of the 20th DMI: Academic Design Management Conference, Boston, USA, 2016Conference paper, Published paper (Refereed)
National Category
Other Engineering and Technologies
Identifiers
urn:nbn:se:hj:diva-31598 (URN)978-0-615-99152-8 (ISBN)
Conference
The 20th DMI: Academic Design Management Conference, July 28-29, 2016 Massachusetts College of Art and Design, Boston, USA
Available from: 2016-08-31 Created: 2016-08-31 Last updated: 2017-06-15Bibliographically approved
2. Design-driven innovation: exploring enablers and barriers
Open this publication in new window or tab >>Design-driven innovation: exploring enablers and barriers
(English)Manuscript (preprint) (Other academic)
National Category
Other Engineering and Technologies
Identifiers
urn:nbn:se:hj:diva-36127 (URN)
Note

Manuscript submitted for review (under review)

Available from: 2017-06-15 Created: 2017-06-15 Last updated: 2017-06-15
3. Toward an understanding of value gaps in demand and supply chains
Open this publication in new window or tab >>Toward an understanding of value gaps in demand and supply chains
(English)Manuscript (preprint) (Other academic)
National Category
Other Engineering and Technologies
Identifiers
urn:nbn:se:hj:diva-36128 (URN)
Note

Manuscript submitted for review (under review)

Available from: 2017-06-15 Created: 2017-06-15 Last updated: 2017-06-15
4. Design-driven innovation: Making meaning for whom
Open this publication in new window or tab >>Design-driven innovation: Making meaning for whom
2017 (English)In: Proceedings of the 12th EAD Conference: Design for Next, 2017Conference paper, Presentation (Refereed)
Abstract [en]

Design-driven innovation focuses on the innovation of product meanings. This innovation is enabled by integrating knowledge on needs, product language and technological development. So far, it has mostly been studied in contexts where the buyer is the assumed end user. There has been little research about design-driven innovation in other contexts, such as business-to-business and public contexts. Here, companies need to create value for multiple stakeholders. In this study, these are defined as users, buyers and influencers. The aim of this study is to explore how companies consider the different stakeholders in the innovation of product meanings. Two companies participated in a case study. The results demonstrate that both companies mainly focus on addressing needs. However, while one case company prioritizes the perspective from the user, the other focuses more on the buyer. The results illustrate the increased complexity that companies need to manage in design-driven innovation in these contexts.

Keyword
Product Meaning, Meaning Making, Value Creation, Intangible Value, Stakeholder Analysis
National Category
Other Engineering and Technologies Production Engineering, Human Work Science and Ergonomics Information Systems, Social aspects
Identifiers
urn:nbn:se:hj:diva-36089 (URN)
Conference
EAD 12: Design for Next, Rome, April 12-14, 2017.
Note

Published in The Design Journal An International Journal for All Aspects of Design, Volume 20, 2017 - Issue sup1: Design for Next: Proceedings of the 12th European Academy of Design Conference, Sapienza University of Rome, 12-14 April 2017

Available from: 2017-06-14 Created: 2017-06-14 Last updated: 2017-09-06Bibliographically approved

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