Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Non-traditional trademarks: Registration of aural and olfactory signs as trademarks in accordance with the latest amendments of the European Trademark Regulation 2015/2424 and Trademark Directive 2015/2436
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Law, Department of Law.
2017 (English)Independent thesis Advanced level (degree of Master (One Year)), 20 credits / 30 HE creditsStudent thesis
Abstract [en]

Trademarks are an essential and usual part of business. Even though the most part of signs registered in the European Union consists of ‘traditional’ marks (such as words, letters, numerals, etc.), with the development of technologies the registration of ‘non-traditional’ marks (such as colours, sounds, holograms, smells, etc.) became possible and sometimes daily practice.

In 2015, European Commission and European Parliament faced the necessity to harmonize an established trademark system by amending the regulations. One of the main changes was the removal of the graphical representation requirement which opens new possibilities for trademark holders in relation to register non-traditional marks like olfactory marks that were not generally accepted for the registration before.

This thesis is a brief research of the requirements that are established for the registration of non-traditional marks and the future perspective of European trademark regulation due to the latest amendments. 

Place, publisher, year, edition, pages
2017. , 50 p.
National Category
Law and Society
Identifiers
URN: urn:nbn:se:uu:diva-324363OAI: oai:DiVA.org:uu-324363DiVA: diva2:1109691
Educational program
Master Programme in Intellectual Property Law
Supervisors
Examiners
Available from: 2017-07-05 Created: 2017-06-14 Last updated: 2017-07-05Bibliographically approved

Open Access in DiVA

fulltext(960 kB)65 downloads
File information
File name FULLTEXT01.pdfFile size 960 kBChecksum SHA-512
6f3d2bbca88f21f932cbf67197525fbdf50ca7b71cb4c4f3dda2679e38edff718e2fd282ff189be55c2cb7de20942e12e58bc6f77b52db7ec53490e9a1f6dca6
Type fulltextMimetype application/pdf

By organisation
Department of Law
Law and Society

Search outside of DiVA

GoogleGoogle Scholar
Total: 65 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

urn-nbn

Altmetric score

urn-nbn
Total: 388 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf