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Den populära klubben som inte vinner: En retorisk analys av Hammarby Fotbolls marknadsstrategier utifrån identifikation och strategiskt berättande
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Arts, Department of Literature, Rhetoric.
2017 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Place, publisher, year, edition, pages
2017. , 37 p.
National Category
Other Humanities not elsewhere specified
Identifiers
URN: urn:nbn:se:uu:diva-324194OAI: oai:DiVA.org:uu-324194DiVA: diva2:1108971
Subject / course
Rhetoric
Educational program
Freestanding course
Supervisors
Examiners
Projects
retorik, identifikation, strategiskt berättande, Hanna Sofia Rehnberg, Kenneth Burke, Hammarby, fotboll, idrott
Available from: 2017-06-13 Created: 2017-06-13 Last updated: 2017-06-13Bibliographically approved

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fulltext(799 kB)12 downloads
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File name FULLTEXT01.pdfFile size 799 kBChecksum SHA-512
5cb436bf7818022a77dc870ef186255242fa934f7c6cc1b42e1ccadec2ba155ad74141e1ecb0a8392de646ed9162f7f79e8fd3f3404fbbc4b6ca5c4d39bc2ce4
Type fulltextMimetype application/pdf

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CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
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  • Other locale
More languages
Output format
  • html
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