Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Den kreativa processen innan produktion: Metoder, värdesättande faktorer och kundrelation inom mediaföretag
Umeå University, Faculty of Social Sciences, Department of Informatics.
2017 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

The development of idea and concept is the creative process before a product or service is being developed in production. In media production methods can be used to generate ideas and help the creative process along. This study aims to understand this creative process within media production companies. Through semi structured interviews with employees from five different companies I have gathered information about recurrent methods, value- setting factors and general costumer relation. By analysing the responses with support from qualitative processing and analytical induction a hypothesis was compiled about three areas in the creative process within the media production companies. The final hypothesis is that one recurrent, informal, method can be found for generating ideas. The method is informal in the aspect that it lacks structure and is not a referred to method. Four value-setting factors could be found and involvement from the client are in different ways contributing to the creative process. To work with the client rather than for the client is preferable and can save the production companies time and money.

Place, publisher, year, edition, pages
2017. , 29 p.
Series
Informatik Student Paper Bachelor (INFSPB), SPB 2017.28
Keyword [sv]
Mediaföretag, metod, kundrelation, media, kreativ process
National Category
Information Systems, Social aspects
Identifiers
URN: urn:nbn:se:umu:diva-136014OAI: oai:DiVA.org:umu-136014DiVA: diva2:1108599
Educational program
Digital Media Production
Supervisors
Examiners
Available from: 2017-06-13 Created: 2017-06-12 Last updated: 2017-06-13Bibliographically approved

Open Access in DiVA

Den Kreativa Processen innan produktion(1757 kB)17 downloads
File information
File name FULLTEXT01.pdfFile size 1757 kBChecksum SHA-512
b1fa9bbb2dee4162b6ffd3ee411308669c1b337b1471e4fa7e47eac25c5c864fcd72a2e5817f355dd71a2f14fca185a005d9c8912025c39e5031fccb1c6065ca
Type fulltextMimetype application/pdf

Search in DiVA

By author/editor
Timan, Hanna
By organisation
Department of Informatics
Information Systems, Social aspects

Search outside of DiVA

GoogleGoogle Scholar
Total: 17 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

Total: 141 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf