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Sociala Medier - Jakten på den förlorade intimiteten: En kvalitativ studie om Facebook, Instagram och Snapchat
KTH, School of Computer Science and Communication (CSC).
KTH, School of Computer Science and Communication (CSC).
2017 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
Social Media - In pursuit of intimacy : A qualitative study of Facebook, Instagram and Snapchat (English)
Abstract [sv]

Denna kvalitativa studie undersöker hur och varför användare av sociala medier sprider sin aktivitet över flera av dessa samtidigt. Fokus låg på de tre sociala medierna Facebook, Instagram och Snapchat. Studien genomfördes genom att hålla parintervjuer med användare av dessa medier för att sedan applicera det erhållna resultatet på ramverket kontextuell integritet. Resultatet av studien är intressant för de företag som utvecklar och använder sig av sociala medier och även för framtida forskning inom ämnet. Vår studie visade en skillnad i delandet av information över de tre sociala medierna. Den främsta orsaken till skillnaden identifierades som storleken på kontaktnäten hos medierna, och dess inverkan på vad som upplevdes vara ett intrång i den personliga integriteten när information delades. Förutom den ökade visibiliteten som kommer med ett större kontaktnät hade det även inverkan på den underliggande aktiviteten på mediet vilket kan ses som en orsak till ett minskande av aktivt användande. De slutsatser som drogs kring framtiden var att sociala medier, både dagens och framtida, måste ge användarna ett alternativ att dela in sitt kontaktnät  i grupper. Alternativt att de sociala medierna själva måste bli nischade för en specifik del av användarnas kontaktnät. Detta kommer tillåta användarna att dela accepterbar information i lämpliga kanaler.

Abstract [en]

This qualitative study examines how and why users of social media distribute their activity over several of these at the sametime. Focus was on the three social media sites of Facebook, Instagram and Snapchat. The study was carried through bykeeping paired interviews with users of these sites and then applying the results on the framework of contextual integrity .The result of the study is interesting both for companies developing and using social media sites, as well as for futureresearch in the field.

The results showed a difference in the sharing of information across the three different sites. The foremost cause to thedifference was identified to be the size of the social networks on the sites, and the influence this had on what was perceivedas an intrusion in the privacy of the user when the information was shared. Aside from the increased visibility that comeswith a larger social network, it also affected the underlying activity of the social medium. Which can be seen as a reason fora decreasing active use. The conclusions about the future were that social media, today and in the future, have to give theusers an alternative to separate their social network on the sites into separate groups. Alternatively that the social media sitesthemselves has to become niched for a specific part of a user's social network. This will allow the users to share acceptableinformation in suitable channels.

Place, publisher, year, edition, pages
2017. , p. 13
Keywords [en]
Social media, Contextual integrity, Intimacy, Privacy, Instagram, Facebook, Snapchat, Informational norms, Norms
National Category
Media and Communication Technology
Identifiers
URN: urn:nbn:se:kth:diva-208677OAI: oai:DiVA.org:kth-208677DiVA, id: diva2:1107833
Subject / course
Media Technology
Educational program
Master of Science in Engineering - Media Technology
Supervisors
Examiners
Available from: 2017-10-09 Created: 2017-06-11 Last updated: 2018-01-13Bibliographically approved

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CiteExportLink to record
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Citation style
  • apa
  • ieee
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Language
  • de-DE
  • en-GB
  • en-US
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  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
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