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How to eliminate non-value added activities within eGrocery: A case study at a global grocery supplier
Linnaeus University, School of Business and Economics, Department of Management Accounting and Logistics.
Linnaeus University, School of Business and Economics, Department of Management Accounting and Logistics.
2017 (English)Independent thesis Advanced level (degree of Master (One Year)), 20 credits / 30 HE creditsStudent thesis
Abstract [en]

Course: Master thesis in Business Administration and Economics, Major of Logistic, 30 hp, 4FE19E, VT17

Authors: Daniella Pavkovic & Alexandra Valhed

Supervisor: Hana Hulthén

Examiner: Helena Forslund

Title: How to eliminate non-value added activities within eGrocery - a case study at a global grocery supplier

Background: An increase in eGrocery usage has occurred due to a more stressful every day living with busy schedules and the desire to save time (Emec, Catay and Bozkaya 2015). Companies are getting involved with eGrocery primary to strengthening the consumer loyalty (Saskia, Marei and Blanquart 2016). Jaca et al., (2012) claim that well-functioning processes within eGrocery will contribute to economic development of the company which in turn can lead to higher level of consumer satisfaction, higher return on investments and a greater efficiency in processes. However, in order to enable improvements of a process and increase the efficiency, non-value added activities need to be eliminated (Librelato et al., 2013).

Purpose: The purpose of the thesis is to propose a framework for elimiating non-value added activities related to information sharing in the eGrocery order fulfilment process.

Method: The study has a qualitative approach and, in order to answer the purpose of the study, the authors have performed a case study at a global grocery supplier. Empirical data has been collected through focus groups and interviews.

Conclusion: An amount of 81 % of the activities within the order fulfilment process towards Shopr are considered to be non-value added. These were identified by a creation of a Value Stream Mapping. The non-value added activities depend primary on manual handling of the operations and insufficient information sharing within the own company as well as between the global grocery supplier and Shopr. In order to eliminate these non-value added activities a Future State Map should be created. Furthermore, focus should be on elimination of the silos within the company and integration of an integrated information system. This applies for the global grocery supplier as well as other global companies involved with eGrocery.

Key words: Non-value added activities, eGrocery, Order fulfilment process, information process, silos

Place, publisher, year, edition, pages
2017. , 105 p.
Keyword [en]
eGrocery, non-value added
National Category
Business Administration
Identifiers
URN: urn:nbn:se:lnu:diva-65025OAI: oai:DiVA.org:lnu-65025DiVA: diva2:1107133
Subject / course
Business Administration - Other
Educational program
Business Administration and Economics Programme, 240 credits
Supervisors
Examiners
Available from: 2017-06-12 Created: 2017-06-08 Last updated: 2017-06-12Bibliographically approved

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