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Books, Brands and Buzz: The influence of the author’s brand andrecommendations and reviews when generationY, in Sweden, selects a book
Jönköping University, Jönköping International Business School.
Jönköping University, Jönköping International Business School.
Jönköping University, Jönköping International Business School.
2017 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Place, publisher, year, edition, pages
2017. , p. 90
National Category
Business Administration
Identifiers
URN: urn:nbn:se:hj:diva-35810ISRN: JU-IHH-FÖA-1-20170390OAI: oai:DiVA.org:hj-35810DiVA, id: diva2:1105769
Subject / course
IHH, Business Administration
Supervisors
Examiners
Available from: 2017-06-19 Created: 2017-06-05 Last updated: 2017-06-19Bibliographically approved

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fulltext(609 kB)340 downloads
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File name FULLTEXT01.pdfFile size 609 kBChecksum SHA-512
49d3662e5287ec3c207af29602372e45c268f451b77d9719a9e72162114b4e45787e07ff11964713c84db03a2b280636ea4bb6d37a0cc75bfd681de11f71e671
Type fulltextMimetype application/pdf

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CiteExportLink to record
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Citation style
  • apa
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