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Sexism in Advertising: A Qualitative Study of the Influence on Consumer Attitudes Towards Companies
Jönköping University, Jönköping International Business School, JIBS, Business Administration.
Jönköping University, Jönköping International Business School, JIBS, Business Administration.
2017 (English)Independent thesis Advanced level (degree of Master (One Year)), 20 credits / 30 HE creditsStudent thesis
Place, publisher, year, edition, pages
2017. , 106 p.
Keyword [en]
Women in Advertising, Sexist Advertising, Congruity, Incongruity, Gender Differences, Consumer Attitudes
National Category
Business Administration
Identifiers
URN: urn:nbn:se:hj:diva-35770ISRN: JU-IHH-FÖA-2-20170325OAI: oai:DiVA.org:hj-35770DiVA: diva2:1105334
Subject / course
IHH, Business Administration
Supervisors
Examiners
Available from: 2017-06-08 Created: 2017-06-02 Last updated: 2017-06-08Bibliographically approved

Open Access in DiVA

fulltext(9444 kB)73 downloads
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File name FULLTEXT01.pdfFile size 9444 kBChecksum SHA-512
007a4c43f89f5bfbdfb393b342f16e18eb851439ec276f5b7596b4fca7c49098623cc95bd99ba642a29b96211e8cb7e9ebdbc9fcbf552e8a28fb94c7f153e569
Type fulltextMimetype application/pdf

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CiteExportLink to record
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Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
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Language
  • de-DE
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Output format
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