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The marketing influence of sport nutrition in the fitness market: The Case of France.
Halmstad University, School of Business, Engineering and Science.
Halmstad University, School of Business, Engineering and Science.
2017 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

Title: The influence of sport nutrition in the fitness market

 

Supervisor: Venilton Reinert

 

Course: Strategic Marketing with Independant Project

 

Purpose: The objective of the thesis was to get a better comprehension and knowledge by the examination of links between the marketing influence of sport nutrition on people's decision to practice fitness. In fact, the marketing influence of sport nutrition contribute to create new trends of fitness practicing in France.

 

Methodology: To write this thesis, secondary data coming from books, scientifical revue, website has been used. A quantitative research method and an explorative and descriptive research approach has been used for this study. Then, a questionnaire using a convenience and snowball sample has been done to collect primary data.

 

Conclusion: Sport nutrition companies’ want to influence people to practice fitness to gain market share. Their product are linked to the practice of fitness therefore, convince people to practice fitness make them gain new potential customers.

Place, publisher, year, edition, pages
2017. , 53 p.
Keyword [en]
Sport nutrition, Fitness Market, trends of sport nutrition, influence marketing in Fitness Market.
National Category
Economics and Business
Identifiers
URN: urn:nbn:se:hh:diva-33964OAI: oai:DiVA.org:hh-33964DiVA: diva2:1105314
Subject / course
Marketing
Available from: 2017-06-19 Created: 2017-06-02 Last updated: 2017-06-19Bibliographically approved

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CiteExportLink to record
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Citation style
  • apa
  • ieee
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  • Other style
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Language
  • de-DE
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  • nn-NO
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Output format
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