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Upplevelser av reklam på Instagram: En studie om hur inlägg kan formas för att skapa olika typer av reklamupplevelser.
Umeå University, Faculty of Social Sciences, Department of Informatics.
2017 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

In this study the focus is to explain user attitudes towards advertising on the social media Instagram. Instagram is a relatively new media that has opened up a new way to spread advertising. All people are unique and because of that every one interact and thing in different ways. Different types of posts circulate at Instagram where many can connect to advertising. But what does the recipient thinks about the ads? The document present a qualitative data based on notes and semistructured interviews. With new and old data we can understand how users at Instagram perceive different types of advertising and explain why some posts feels more advertised than others. 

Place, publisher, year, edition, pages
2017. , 25 p.
Series
Informatik Student Paper Bachelor (INFSPB), SPB 2017.26
Keyword [sv]
Instagram, reklam, mottagarperspektiv, reklamupplevelse, sociala medier
National Category
Information Systems, Social aspects
Identifiers
URN: urn:nbn:se:umu:diva-135682OAI: oai:DiVA.org:umu-135682DiVA: diva2:1105104
Educational program
Digital Media Production
Supervisors
Examiners
Available from: 2017-06-02 Created: 2017-06-02 Last updated: 2017-06-02Bibliographically approved

Open Access in DiVA

Upplevelser av reklam på Instagram(1099 kB)32 downloads
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File name FULLTEXT01.pdfFile size 1099 kBChecksum SHA-512
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Type fulltextMimetype application/pdf

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CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf