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Utvecklingen av webbdesign för Aller Medias recepttjänst Stowe: Från research till färdig design
Södertörn University, School of Natural Sciences, Technology and Environmental Studies.
2016 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
The development of the web design for Aller Media's recipe service Stowe : From research to finished design (English)
Abstract [en]

The purpose of this study is to explore how good User Experience (UX) in web design leads to increased possibilities for conversion rate. By using specific design elements and applying them with a UX perspective on the web design for Aller Media's new recipe site Stowe, high conversion rates would be expected. As a member of the Stowe project group, I have developed different sketches. Theoretical basis for this has been literature with a focus on conversion optimization, UX and web design. Based on that, I have created the design for several web pages of the Stowe site using the graphic design software Sketch. Accordingly, my part was to decide how different design elements could be used to improve the possibilities of high conversion and offer good UX, and also how this could be implemented into factual design. In so doing I have followed the process of web design from beginning to end. The result of this was an in detail sketch of Stowe's landing page, an onboarding flow and sketches of several different Stowe pages, some of which were a collection page and a recipe page.

Abstract [sv]

Syftet med denna studie är att utforska hur man men hjälp av bra användarupplevelse (UX) skapa webbdesign med ett konverteringsperspektiv. Genom att applicera UX på specifika designelement i webbdesignen för Aller Medias nya recepttjänst Stowe förväntas vissa konverteringsmål nås. Som medlem i Stowe's projektgrupp har jag analyserat och gjort efterforskningar och utifrån dessa skapat olika skisser. Litteratur som behandlar konverteringsoptimering, UX och webbdesign har utgjort den teoretiska basen för studien. Utifrån det har jag sedan skapat design för flertalet olika sidor för Stowe's hemsida i programmet Sketch. Således var min roll att avgöra hur olika designelement kunde användas för att skapa förutsättningar för konvertering och erbjuda bra UX samt att implementera detta i faktisk design. På så sätt har jag följt processen för webbdesignen från början. Resultatet blev en detaljerad skiss av Stowe's landningssida, ett onboarding flow samt flera olika sidor till tjänstens hemsida, där ibland receptsida och samlingssida.

Place, publisher, year, edition, pages
2016. , 29 p.
Keyword [en]
Web design, user experience, UX, conversion rate optimization.
National Category
Media Engineering
Identifiers
URN: urn:nbn:se:sh:diva-32675OAI: oai:DiVA.org:sh-32675DiVA: diva2:1103776
Subject / course
Media Technology
Uppsok
Technology
Supervisors
Available from: 2017-05-31 Created: 2017-05-31 Last updated: 2017-05-31Bibliographically approved

Open Access in DiVA

fulltext(5601 kB)14 downloads
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File name FULLTEXT01.pdfFile size 5601 kBChecksum SHA-512
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Type fulltextMimetype application/pdf

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School of Natural Sciences, Technology and Environmental Studies
Media Engineering

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CiteExportLink to record
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Citation style
  • apa
  • ieee
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Language
  • de-DE
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Output format
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