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Hur känd är Sjöfartshögskolan och dess sjöbefälsutbildningar hos gymnasieelever i Kalmar?: En studie i Sjöfartshögskolan synlighet.
Linnaeus University, Faculty of Technology, Kalmar Maritime Academy.
Linnaeus University, Faculty of Technology, Kalmar Maritime Academy.
2017 (Swedish)Independent thesis Basic level (professional degree), 10 credits / 15 HE creditsStudent thesis
Abstract [sv]

Sjöfartshögskolan har under de senaste åren haft en trend av minskade antal ansökningar till sina sjöbefälsutbildningar. Detta har gjort att skolan inte kunnat fylla alla platser. Syftet med examensarbetet var att få en uppfattning om gymnasieelever i Kalmar känner till Sjöfartshögskolan i Kalmar och dess sjöbefälsutbildningar. Detta gjordes via en enkätundersökning och de svarande klasserna var avgränsade till avgångsklasser i de högskoleförberedande programmen som finns i Kalmar tätort. Resultaten visade att kunskapen om Sjöfartshögskolan utbildningar är låg. De har i många fall inte sett till skolan i samband med sitt val och de vet inte heller vilka utbildningar Sjöfartshögskolan har att erbjuda. Slutsatsen är att det kan vara marknadsföringen som brister och måste förändras om trenden ska vända. 

Abstract [en]

Kalmar Maritime Academy have experienced a trend of falling number of applications to their Officer programmes during the last years. This fact have made the Academy unable to fill all seats with enrolled students. The purpose of the thesis was to get an understanding of how well the High School students in Kalmar knew the Maritime Academy and its Officer Programmes. This was made by a questionnaire and the answering classes were limited to those in their graduating year in one of the six university preparatory progammes and attending a High School in the City of Kalmar. The results showed that knowledge about the Academy’s programmes is low. The students have, in many cases, not seen the Academy in relation to their University choices and they also do not know what programmes and courses the Maritime Academy has to offer. The conclusion is it could be marketing that is failing and needs to be changed if the trend is to be turned around. 

Place, publisher, year, edition, pages
2017. , p. 47
Keywords [en]
Maritime Academy, Marine Engineer, Master Mariner, Mariner Officer Programmes, knowledge, choice of education
Keywords [sv]
Sjöfartshögskolan, sjöingenjör, sjökapten, sjöbefälsutbildning, kännedom, utbildningsval
National Category
Other Engineering and Technologies not elsewhere specified
Identifiers
URN: urn:nbn:se:lnu:diva-64271OAI: oai:DiVA.org:lnu-64271DiVA, id: diva2:1097879
Educational program
Marine Engineering Programme (4 years) with onboard practical training placement, 180 credits
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Available from: 2017-05-29 Created: 2017-05-23 Last updated: 2017-05-29Bibliographically approved

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Karlsson, JohanJakobsson, Ingemar
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CiteExportLink to record
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  • apa
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