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From Santa Claus to yodeling: International tourists' brand knowledge of Swedish Lapland
Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
2017 (English)In: Proceedings of the 12th Global Brand Conference of the Academy of Marketing,School of Business and Economic, Linnaeus Univeristy, Kalmar, 26th-28th, April, 2017, Kalmar: Linnaeus University School of Business and Economics , 2017, 413-420 p.Conference paper, Published paper (Refereed)
Place, publisher, year, edition, pages
Kalmar: Linnaeus University School of Business and Economics , 2017. 413-420 p.
National Category
Business Administration
Research subject
Industrial Marketing
Identifiers
URN: urn:nbn:se:ltu:diva-63459ISBN: 978-91-88357-69-4 (electronic)OAI: oai:DiVA.org:ltu-63459DiVA: diva2:1096843
Conference
12th Global Brand Conference of the Academy of Marketing, Kalmar, 26-28 April 2017
Projects
Attraktiva varumärken i besöksnäringen
Funder
The R&D Fund of the Swedish Tourism & Hospitality Industry (BFUF)
Available from: 2017-05-19 Created: 2017-05-19 Last updated: 2017-06-08Bibliographically approved

Open Access in DiVA

Proceedings(7284 kB)134 downloads
File information
File name FULLTEXT01.pdfFile size 7284 kBChecksum SHA-512
e99db6f5b140edd39276a0e86bd26e012a20a39ed100320aa757af54922d98944914cf7f3f7b7537d3d94c69f6680e0fb28cc6311b7fd004eba21284569bd177
Type fulltextMimetype application/pdf

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Ek Styvén, MariaStrandberg, Carola
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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf