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From Santa Claus to yodeling: International tourists' brand knowledge of Swedish Lapland
Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.ORCID iD: 0000-0002-9628-3599
2017 (English)In: Proceedings of the 12th Global Brand Conference of the Academy of Marketing,School of Business and Economic, Linnaeus Univeristy, Kalmar, 26th-28th, April, 2017, Kalmar: Linnaeus University School of Business and Economics , 2017, p. 413-420Conference paper, Published paper (Refereed)
Place, publisher, year, edition, pages
Kalmar: Linnaeus University School of Business and Economics , 2017. p. 413-420
National Category
Business Administration
Research subject
Industrial Marketing
Identifiers
URN: urn:nbn:se:ltu:diva-63459ISBN: 978-91-88357-69-4 (electronic)OAI: oai:DiVA.org:ltu-63459DiVA, id: diva2:1096843
Conference
12th Global Brand Conference of the Academy of Marketing, Kalmar, 26-28 April 2017
Projects
Attraktiva varumärken i besöksnäringen
Funder
The R&D Fund of the Swedish Tourism & Hospitality Industry (BFUF)Available from: 2017-05-19 Created: 2017-05-19 Last updated: 2017-11-24Bibliographically approved

Open Access in DiVA

Proceedings(7284 kB)600 downloads
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e99db6f5b140edd39276a0e86bd26e012a20a39ed100320aa757af54922d98944914cf7f3f7b7537d3d94c69f6680e0fb28cc6311b7fd004eba21284569bd177
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Ek Styvén, MariaStrandberg, Carola
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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf