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The influence of Social Media: A Qualitative Study Researching if Social Media has an influence on Women between the ages of 18 - 25
University of Gävle, Faculty of Health and Occupational Studies, Department of Social Work and Psychology.
2017 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

The aim of the research was to study if social media usage had any influence on women between the ages of 18 – 25. The research questions answered were: How does Social Media influence young women? How do young women perceive their usage of SM related to their interaction with people? The study was qualitative and made five deep one-on-one interviews, held with semi-structured questions and used convenience sampling. The literature consisted of five articles related to the topic and the theoretical framework used was the social constructionist theory and the top-down, bottom-up factors theory. The results found in the study were that these women were influenced by SM on how they look upon their bodies. Further, news and companies influence the participants through SM in negative manners, but at the same time they experience SM as a great tool of communication. Thematic analysis was used when analysing. 

Place, publisher, year, edition, pages
2017. , 36 p.
Keyword [en]
social media, influence, young women
National Category
Psychology (excluding Applied Psychology) Social Psychology
Identifiers
URN: urn:nbn:se:hig:diva-24000OAI: oai:DiVA.org:hig-24000DiVA: diva2:1094740
Subject / course
Social work
Educational program
Social work – specialisation in international social work (in eng)
Supervisors
Examiners
Available from: 2017-05-19 Created: 2017-05-10 Last updated: 2017-05-19Bibliographically approved

Open Access in DiVA

fulltext(501 kB)28 downloads
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Department of Social Work and Psychology
Psychology (excluding Applied Psychology)Social Psychology

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CiteExportLink to record
Permanent link

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Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
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